State of TikTok in Israel

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.

TikTok became available in Israel after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.

HypeAuditor conducted a brief research to find out how the TikTok influencer ecosystem looks like in Israel.

For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts those have over 1000 followers) from around the world and 23K influencers from Israel.

Key Findings

  • Israel is on the 19th place by the number of TikTok influencers (accounts with over 1000 subscribers). 0.74% of TikTok influencers are from Israel.
  • 1.22% of influencers in Israel have over 100K followers, they can collaborate with brands and get paid for advertising.
  • On average TikTok influencers in Israel have 164 videos uploaded into their feed.
  • In Israel 7.25% of accounts have over 500 media entries.
  • Core TikTok audience in Israel are female between 13 and 24 years old (39.07%).
  • Engagement Rate of TikTok influencers in Israel is 12.82% and it is higher than average worldwide Engagement Rate

Distribution of TikTok influencers by Countries

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Israel is on the 17th place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 0.74% of TikTok influencers are from Israel.

Distribution of TikTok influencers by number of followers in Israel

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The majority of TikTok influencers in Israel have between 1K and 5K followers. Only 1.22% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.

TikTok content in Israel

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For many TikTok influencers TikTok can be not just a hobby but a potential source of income.

On average TikTok influencers in Israel have 164 videos uploaded into their feed. It is 36% lower than the global average uploaded number of videos, which is 260.

In Israel 7.25% of influencers accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries. 

Audience of TikTok Influencers in Israel

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Core TikTok audiences in Israel are female between 13 and 24 years old (39.07%).

There is also a large number of users between 13 and 24 years old (33.94%).

Engagement Rate of TikTok Influencers in Israel

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Average Engagement Rate Worldwide is 15.86% and Average Engagement Rate in Israel is 12.82%.

Engagement Rate is Likes + Comments + Shares divided by Views number.

Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.

It is also worth noting that the average engagement of TikTok influencers in Israel is 19% lower as the worldwide average, that means that TikTok audience in Israel is less engaged in influencer’s content in Israel.

Average interactions per TikTok post in Israel

On the table you can see the Engagement Rate by Tiers (TikTok accounts with different number of followers) and what it consists of.
For example average post views of an account that has from 20K to 100K followers in Israel is 35 607 and the average number of comments that gets that account is 28.4.

Top 10 TikTok influencers in Israel

1. @anna.zak
Number of followers: 4.7M
Number of likes: 132.9M
ER: 12.7%

@anna.zak

This is my favorite morning drink😍🥤What’s yours? @shakeit_il

♬ Shake It. Every Day – Shake It שייק איט

2. @danieltbraun
Number of followers: 2M
Number of likes: 49.3M
ER: 16.9%

3. @shaharlivne1
Number of followers: 1.5M
Number of likes: 19.7M
ER: 13.5%

4. @groovy.yuvi
Number of followers: 1.1M
Number of likes: 15.1M
ER: 11.9%

5. @aline_cohenn
Number of followers: 955.1K
Number of likes: 71.3M
ER: 9.6%

@aline_cohenn

זה טוב מידי כדי להשאר רק אצלי😂😂😂

♬ original sound – Aline Cohen

6. @orzutiextra
Number of followers: 891.2M
Number of likes: 16.4M
ER: 12.6%

@orzutiextra

חושבים שאתם יודעים את הא-ב? תוכיחו! אתגר הא-ב הבינלאומי של הסוכנות היהודית יוצא לדרך 🏁 OMG זה קשה 😱#WorldwideHebrewChallenge @the_jewish_agency

♬ Hebrew Challenge – The Jewish Agency

7. @mreviatar
Number of followers: 807.6M
Number of likes: 18.1M
ER: 11%

@mreviatar

She is the one😍😍💍💍 // follow us on my Instagram: @mreviatar #fyp #foryou #foryoupage

♬ cook clean plot twist tyananana – tyana

8. @stephane.le.gar
Number of followers: 645M
Number of likes: 9.1M
ER: 16.5%

@stephane.le.gar

T’es celib ou en couple? 💙 | שיהיה לכולם שבוע טוב 🙏🏾 |love y’all guys 💙dc: @jeffxtingz #fyp #pourtoi

♬ For the night – jeffxtingz

9. @angelbaranes
Number of followers: 611.2K
Number of likes: 21.4M
ER: 15.3%

10. @edenalal
Number of followers: 535.4K
Number of likes: 27.1M
ER: 17.1%

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.