Top Instagram Pet Influencers

Top Instagram Pet Influencers

The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, people around the world are trying to turn their four-legged friends into social media stars, and there are talent management firms that specialize only in pet influencers.

Pets produce the most universally favored content of the social web: cat and dog-content.

Compared to other types of influencer profiles, pet influencers are significantly different. Instead of reflecting problems than human influencers may touch upon, pet influencers’ content brings us together by entertaining us. Pet content usually doesn’t include major political agenda, strong opinions or messages.

What’s more, pet content does not make us feel bad about ourselves, since we don’t compare ourselves with pet influencers. Pet content often resonates with our state of mind and makes us feel good, which is something we all value.

From the brand’s perspective, having an ambassador that will 100% resonate with your audience is a complete win. Working with influencers is often connected with worrying about the influencer’s reputation. No brand wants to get an embarrassing experience as the result of the media covering something inappropriate that the influencer said or did. From this point of view, petinfluencers are very similar to virtual influencers – both can be fully managed by the brand.

Perhaps most importantly, animals are genuine and authentic by nature. Dogs can’t put on a fake smile.

The world of “petfluencers” includes not only adorable dogs and cats but even bunnies, hedgehogs and insects, garnering millions of followers from around the world.

In our new research, we examined Instagram accounts of Pet influencers to find common patterns and features, and also compiled the most complete and relevant top list of Instagram petfluencers.

We have finally found out who controls Instagram – cats or dogs.

Key findings

  • The majority of pet influencers are Micro-influencers – 43.82%

  • Pet influencers’ content has a higher engagement rate compared to the worldwide engagement rate.

  • The majority audience of pet influencers are female – 61.46%

  • The majority of pet influencers – 44.13% – are from the US

  • Dogs have 14.9 M more followers than cats in the Top 100 Petinfluencer list. Dogs rule on Instagram.

  • 84 pet influencers accounts from the top 100 list have verification badges.

  • For the majority of pets from the list, Instagram is not the only platform, they also have accounts on TikTok and YouTube.

Distribution of Petfluencers by Tiers

Distribution of Pet Influencers by Tiers

For our research, we have analyzed influencer accounts from HypeAuditor Discovery Database in the Animals category. In total HypeAuditor’s Database has over 11M Instagram accounts and only 37.2K (0.3% of all creators) post in this category.

The number of Macro and Mega pet influencers is limited. The majority of pet influencers are Micro-influencers (44%).

How Much Money Do Pet Influencers Make?

How Much Money Pet Influencers Make

Influencers’ remuneration for a post or a story depends on many factors, such as the creator’s number of followers, engagement rate, content production costs and so on.

In the graph above we provide average market prices in US dollars for a pet influencer’s post, but you must remember that there are always exceptions.

Petfluencers’ Engagement Rate

Average Pet influencer ER compared to Wordwide ER

Engagement Rate or ER is a commonly used benchmark measuring creator’s success on Instagram as it determines how well the audience connects with a creator’s content.

Highly engaging content with many likes and comments often stands a better chance of organically appearing on an Instagram feed. The average engagement of pet influencers is higher than the worldwide average for all tiers. Followers are more engaged with pet influencers’ content.

Audience of Petfluencers by Age and Gender

Audience of Pet influencers by age and gender

The audience of pet influencers is largely female – 61.46%. The core audience of pet influencers are women aged between 18 and 34 years old.

Distribution of Petfluencers by Countries

Distribution of Pet influencers by countries

The majority of pet influencers – 44.13% – are from the US. This is not surprising, according to a recent survey done by Mars Petcare US, 1 out of 6 pet owners in the USA has created a social account specifically for their pet.

The Number of Followers of Dog and Cat Influencers on Instagram

We have collected the list of top 100 pet influencers by the number of followers. There are different types of animals in this list: 44 dogs, 40 cats, a fox, 2 cat and dog couples, 2 hedgehogs, a puma, a raccoon, 2 pigs, an otter, a squirel, a monkey, a bunny, goats alpaca and a caracal.

Interestingly, the dogs of the same breed of Pomeranian Spitz were in the first and the last place on our list. The biggest following belings to the cute @jiffpom – 10.3M, and the smallest on our list – to the chocolate @bertiebertthepom – 430K.

There is an opinion that cats rule on the Internet. Images and videos of domestic cats make up some of the most viewed content on the web.

To find out who is more popular on Instagram, we have compiled a top list of the most popular animals, counted their total number of subscribers and compared among themselves.

Dogs have 14.9 M more followers than cats. Dogs rule on Instagram.

Instagram Verification for Pet Influencer Accounts

84 from 100 accounts of the Top List have Instagram verification badges.

A verified badge is a check sign located next to the name of an Instagram account in the search and in the profile. It means that Instagram has confirmed that an account officially belongs to the public figure, celebrity or a global brand.

In our study "In-depth Research of Instagram Verification: Does Verification badge Impact Engagement," we found out that only 3.26% of Instagram accounts are verified.

Verified hedgehogs, cats and dogs prove that Instagram understands the importance of petfluencer accounts for its ecosystem.

Top-20 Petfluencers

1. jiffpom

https://www.instagram.com/p/CAAGekhlvXJ/

Instagram followers: 10.2M

Engagement rate: 0.74%

Yearly growth: 13%

Estimated post price: n/a

TikTok followers: 20.9M

YouTube subscribers: 274K

2. nala_cat

https://www.instagram.com/p/CAFyQGcgaBm/

Instagram followers: 4.4M

Engagement rate: 1.1%

Yearly growth: 6.6%

Estimated post price: $2,669–$4,804

TikTok followers: 196K

YouTube subscribers: 28.5K

3. itsdougthepug

https://www.instagram.com/p/B_-jiZ7p0PR/

Instagram followers: 4M

Engagement rate: 2.03%

Yearly growth: 4.3%

Estimated post price: $11,696–$21,054

TikTok followers: 3.3M

YouTube subscribers: 330K

4. juniperfoxx

https://www.instagram.com/p/CADsFAKlNh7/

Instagram followers: 3M

Engagement rate: 4.29%

Yearly growth: 6.1%

Estimated post price: $16,883–$30,390

TikTok followers: no

YouTube subscribers: no

5. broleyblue

https://www.instagram.com/p/B97TMHmpwBy/

Instagram followers: 2.9M

Engagement rate: 5.99%

Yearly growth: -7.8%

Estimated post price: $14,735–$26,523

TikTok followers: no

YouTube subscribers: no

6. realgrumpycat

https://www.instagram.com/p/B_I-mnbBLQC/

Instagram followers: 2.6M

Engagement rate: 2.22%

Yearly growth: -3.4%

Estimated post price: n/a

TikTok followers: no

YouTube subscribers: no

7. marutaro

https://www.instagram.com/p/CBIVRKlBTFO/

Instagram followers: 2.5M

Engagement rate: 1.37%

Yearly growth: 0.1%

Estimated post price: $3,000–$5,000

8. iamlilbub

https://www.instagram.com/p/B_5ZpaCAs8I/

Instagram followers: 2.4M

Engagement rate: 3.29%

Yearly growth: 13.20%

Estimated post price: $14,019–$25,235

9. smoothiethecat

https://www.instagram.com/p/B_LGrlNl3i0/

Instagram followers: 2.2M

Engagement rate: 3.86%

Yearly growth: 12.5%

Estimated post price: $7,000–$10,000

TikTok followers: 360K

YouTube subscribers: 128K

10. tecuaniventura

https://www.instagram.com/p/BvFrc9vlYPF/

Instagram followers: 2.1M

Engagement rate: 3.86%

Yearly growth: -1.2%

Estimated post price: n/a

11. tunameltsmyheart

https://www.instagram.com/p/CAD4-5uhPBC/

Instagram followers: 2.1M

Engagement rate: 1.85%

Yearly growth: 3.1%

Estimated post price: $2,500–$5,000

12. loki

https://www.instagram.com/p/B_5e4SzpmhT/

Instagram followers: 2M

Engagement rate: 2.15%

Yearly growth: 1.9%

Estimated post price: $6,000–$10,000

Brand mentions: @toyotausa, @gopro, @teamtoyoata and others

13. venustwofacecat

https://www.instagram.com/p/B-zYc9yA8Wu/

Instagram followers: 2M

Engagement rate: 1.24%

Yearly growth:12.6%

Estimated post price: $2,000–$3,500

TikTok followers: 1.9M

YouTube subscribers: 12.5K

Brand mentions: @tiktok, @cbdmdusa, @crownandpaw

14. white_coffee_cat

https://www.instagram.com/p/CAHCyY6hHTr/

Instagram followers: 2M

Engagement rate: 1.39%

Yearly growth: 4.9%

Estimated post price: $2,500–$4,500

Brand mentions: @cbdmd.usa, @stainmaster, @ferapetorganics and other

15. mayapolarbear

https://www.instagram.com/p/B5iGW3uFGUS/

Instagram followers: 2M

Engagement rate: 11.59%

Yearly growth: 25.9%

Estimated post price: $10,000–$15,000

TikTok followers: 3.2M

YouTube subscribers: 1.6M

Brand mentions: @furbodogcamera

16. sukiicat

https://www.instagram.com/p/B_-dNtsAjws/

Instagram followers: 1.9M

Engagement rate: 6.2%

Yearly growth: 30.8%

Estimated post price: $10,000–$15,000

YouTube subscribers: 3.6K

Brand mentions: @orijenpetfood

17. marniethedog

https://www.instagram.com/p/B9mzaWHg52L/

Instagram followers: 1.8M

Engagement rate: 4.72%

Yearly growth: -5.70%

Estimated post price: $8,500–$15,000

YouTube subscribers: 36.4K

18. cobythecat

https://www.instagram.com/p/B_xCDMrhzvO/

Instagram followers: 1.8M

Engagement rate: 2.36%

Yearly growth: 13.50%

Estimated post price: $5,000–$9,000

Brand mentions: @spotify, @proplan, @sephora

19. mr.pokee

https://www.instagram.com/p/B_xeBAHAQGd/

Instagram followers: 1.8M

Engagement rate: 5.4%

Yearly growth: 29.2%

Estimated post price: $10,000–$15,000

TikTok followers: 716K

YouTube subscribers: 7.1K

Brand mentions: @truewoods_clothing, @kaptenandson, @oceana

20. hosico_cat

https://www.instagram.com/p/CACp-EjlnIr/

Instagram followers: 1.8M

Engagement rate: 2.59%

Yearly growth: 17.9%

Estimated post price: $2,000–$4,000

TikTok followers: 291K

YouTube subscribers: 146K

Brand mentions: @pidan

Methodology

The report uses data from a wide variety of sources, including market research agencies, internet, and social media companies, news media, and our internal analysis.

We have collected and aggregated open data from a variety of sources: social platforms, catalogs, websites, crowdsourcing, and many more. After that, we processed the data by anonymizing, sorting and structuring, cleaning and removing any irregularities, and enriching the data.

Then we transformed the data into intelligent estimations by using best-in-class estimation and machine learning algorithms developed by our team of leading data scientists and influencer marketing experts.

Want to partner with influencers who will be right for your brand?
Find the best creators with HypeAuditor Influencer Discovery and its 162.2M+ account database.
Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
Topics:Influencer landscapeInstagram
June 22, 2020
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Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
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Want to partner with influencers who will be right for your brand?
Find the best creators with HypeAuditor Influencer Discovery and its 162.2M+ account database.