Top Instagram Pet Influencers

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, people around the world are trying to turn their four-legged friends into social media stars, and there are talent management firms which specialize only in pet influencers.

Pets produce the most universally favored content of social web: cat and dog-content.

Compared to other types of influencer profiles, pet influencers are significantly different. Instead of reflecting problems than human influencers may touch upon, pet influencers’ content brings us together by entertaining us. Pet content usually doesn’t include major political agenda, strong opinions or messages.

What’s more, pet content does not make us feel bad about ourselves, since we don’t compare ourselves with pet influencers. Pet content often resonates with our state of mind and makes us feel good, which is something we all value.

From the brand’s perspective, having an ambassador that will 100% resonate with your audience is a complete win. Working with influencers is often connected with worring about the influencer’s reputation. No brand wants to get an embarrassing experience as the result of media covering something inappropriate that the influencer said or did. From this point of view, petinfluencers are very similar to virtual influencers – both can be fully managed by the brand.

Perhaps most importantly, animals are genuine and authentic by nature. Dogs can’t put on a fake smile.

The world of “petfluencers” includes not only adorable dogs and cats but even bunnies, hedgehogs and insects, garnering millions of followers from around the world.

In our new research, we examined Instagram accounts of Pet influencers to find common patterns and features, and also compiled the most complete and relevant top list of Instagram petfluencers.

We have finally found out who controls Instagram – cats or dogs.

Key findings

  • The majority of pet influencers are Micro-influencers – 43.82%
  • Pet influencers’ content has a higher engagement rate compared to the worldwide engagement rate.
  • The majority audience of pet influencers are female – 61.46%
  • The majority of pet influencers – 44.13% – are from the US
  • Dogs have 14.9 M more followers than cats in the Top 100 Petinfluencer list. Dogs rule on Instagram.
  • 84 pet influencers accounts from the top 100 list have verification badges.
  • For the majority of pets from the list, Instagram is not the only platform, they also have accounts on TikTok and YouTube.

Distribution of Petfluencers by Tiers

Distribution of pet influencers by tiers

For our research we have analyzed influencer accounts from HypeAuditor Discovery Database in the Animals category. In total HypeAuditor’s Database has over 11M Instagram accounts and only 37.2K (0.3% of all creators) post in this category.

The number of Macro and Mega pet influencers is limited.
The majority of pet influencers are Micro-influencers (44%).

How much money do they make?

Petinfluencers average reward for a post

Influencers’ remuneration for a post or a story depends on many factors, such as creator’s number of followers, engagement rate, content production costs and so on.
In the graph above we provide average market prices in US dollars for a pet influencer’s post, but you must remember that there are always exceptions.

Petfluencers Engagement Rate

Average Pet influencer ER compared to Wordwide ER

Engagement Rate or ER is a commonly used benchmark measuring creator’s success on Instagram as it determines how well the audience connects with creator’s content.

Highly engaging content with many likes and comments often stand a better chance of organically appearing on an Instagram feed.  The average engagement of pet influencers is higher than the worldwide average for all tiers. Followers are more engaged with pet influencers’ content.

Audience of Petfluencers by Age and Gender

Audience of Pet influencers by age and gender

The audience of pet influencers is largely female – 61.46%. Core audience of pet influencers are women aged between 18 and 34 years old.

Distrubution of petfluencers by countries

Distribution of Pet influencers by countries

The majority of pet influencers – 44.13% – are from the US. This is not suprising, according to a recent survey done by Mars Petcare US, 1 out of 6 pet owners in the USA has created a social account specifically for their pet.

List of Top 100 petfluencers

Number of Instagram followers by animal type in the Top 100 list

We have collected the list of top 100 pet influencers by the number of followers. There are different types of animals in this list: 44 dogs, 40 cats, a fox, 2 cat and dog couples, 2 hedgehogs, a puma, a raccoon, 2 pigs, an otter, a squirel, a monkey, a bunny, goats alpaca and a caracal.

Interestingly, the dogs of the same breed of Pomeranian Spitz were in the first and the last place on our list. The biggest following belings to the cute @jiffpom – 10.3M, and the smallest on our list – to the chocolate @bertiebertthepom – 430K.

There is an opinion that cats rule on the Internet. Images and videos of domestic cats make up some of the most viewed content on the web.

To find out who is more popular on Instagram, we have compiled a top list of the most popular animals, counted their total number of subscribers and compared among themselves.

Dogs have 14.9 M more followers than cats. Dogs rule on Instagram.

Instagram Verification for Pet Influencer Accounts

84 from 100 accounts of the Top List have Instagram verification badges.

A verified badge is a check sign located next to the name of an Instagram account in the search and in the profile. It means that Instagram has confirmed that an account officially belongs to the public figure, celebrity or a global brand.

In our study In-depth Research of Instagram Verification: Does Verification badge Impact Engagement we found out that only 3.26% of Instagram accounts are verified.

Verified hedgehogs, cats and dogs prove that Instagram understands the importance of petfluencer accounts for its ecosystem.

1. jiffpom

View this post on Instagram

💜

A post shared by j i f f p o m (@jiffpom) on

Instagram followers: 10.2M
Engagement rate:
0.74%
Yearly growth:
13%
Estimated post price:
n/a
TikTok followers:
20.9M
YouTube subscribers:
274K


2. nala_cat

Instagram followers: 4.4M
Engagement rate:
1.1%
Yearly growth:
6.6%
Estimated post price: $2,669–$4,804
TikTok followers:
196K
YouTube subscribers:
28.5K


3. itsdougthepug

View this post on Instagram

“I just miss u a lot, that’s all” -Doug

A post shared by Doug The Pug (@itsdougthepug) on

Instagram followers: 4M
Engagement rate: 2.03%
Yearly growth: 4.3%
Estimated post price: $11,696–$21,054
TikTok followers: 3.3M
YouTube subscribers: 330K


4. juniperfoxx

Instagram followers: 3M
Engagement rate: 4.29%
Yearly growth: 6.1%
Estimated post price: $16,883–$30,390
TikTok followers: no
YouTube subscribers: no


5. broleyblue

View this post on Instagram

social distancing with everyone except this guy

A post shared by King Broley Blue (@broleyblue) on

Instagram followers: 2.9M
Engagement rate: 5.99%
Yearly growth: -7.8%
Estimated post price: $14,735–$26,523
TikTok followers: no
YouTube subscribers: no


6. realgrumpycat

Instagram followers: 2.6M
Engagement rate: 2.22%
Yearly growth: -3.4%
Estimated post price: n/a
TikTok followers: no
YouTube subscribers: no


7. marutaro

Instagram followers: 2.5M
Engagement rate: 1.37%
Yearly growth: 0.1%
Estimated post price: $3,000–$5,000


8. iamlilbub

Instagram followers: 2.4M
Engagement rate: 3.29%
Yearly growth: 13.20%
Estimated post price: $14,019–$25,235


9. smoothiethecat

View this post on Instagram

Chocolate Smoothie.

A post shared by Smoothie the Cat (@smoothiethecat) on

Instagram followers: 2.2M
Engagement rate: 3.86%
Yearly growth: 12.5%
Estimated post price: $7,000–$10,000
TikTok followers: 360K
YouTube subscribers: 128K


10. tecuaniventura

Instagram followers: 2.1M
Engagement rate: 3.86%
Yearly growth: -1.2%
Estimated post price: n/a


11. tunameltsmyheart

Instagram followers: 2.1M
Engagement rate: 1.85%
Yearly growth: 3.1%
Estimated post price: $2,500–$5,000


12. loki

Instagram followers: 2M
Engagement rate: 2.15%
Yearly growth: 1.9%
Estimated post price: $6,000–$10,000
Brand mentions: @toyotausa, @gopro, @teamtoyoata and others


13. venustwofacecat

Instagram followers: 2M
Engagement rate: 1.24%
Yearly growth:12.6%
Estimated post price: $2,000–$3,500
TikTok followers: 1.9M
YouTube subscribers: 12.5K
Brand mentions: @tiktok, @cbdmdusa, @crownandpaw


14. white_coffee_cat

View this post on Instagram

How do I look? ❤️

A post shared by Coffee aka Mr. White (@white_coffee_cat) on

Instagram followers: 2M
Engagement rate: 1.39%
Yearly growth: 4.9%
Estimated post price: $2,500–$4,500
Brand mentions: @cbdmd.usa, @stainmaster, @ferapetorganics and other

15. mayapolarbear

View this post on Instagram

Henlo December 🎄🦌❤️

A post shared by MAYA THE SAMOYED (@mayapolarbear) on

Instagram followers: 2M
Engagement rate: 11.59%
Yearly growth: 25.9%
Estimated post price: $10,000–$15,000
TikTok followers: 3.2M
YouTube subscribers: 1.6M

Brand mentions: @furbodogcamera

16. sukiicat

Instagram followers: 1.9M
Engagement rate: 6.2%
Yearly growth: 30.8%
Estimated post price: $10,000–$15,000

YouTube subscribers: 3.6K
Brand mentions: @orijenpetfood

17. marniethedog

View this post on Instagram

7 years ago today

A post shared by Marnie The Dog /sister phyllis (@marniethedog) on

Instagram followers: 1.8M
Engagement rate: 4.72%
Yearly growth: -5.70%
Estimated post price: $8,500–$15,000
YouTube subscribers: 36.4K

18. cobythecat

Instagram followers: 1.8M
Engagement rate: 2.36%
Yearly growth: 13.50%
Estimated post price: $5,000–$9,000
Brand mentions: @spotify, @proplan, @sephora

19. mr.pokee

Instagram followers: 1.8M
Engagement rate: 5.4%
Yearly growth: 29.2%
Estimated post price: $10,000–$15,000
TikTok followers: 716K
YouTube subscribers: 7.1K

Brand mentions: @truewoods_clothing, @kaptenandson, @oceana

20. hosico_cat

View this post on Instagram

So, where do we start this week? 🙄

A post shared by Hosico Cat (@hosico_cat) on

Instagram followers: 1.8M
Engagement rate: 2.59%
Yearly growth: 17.9%
Estimated post price: $2,000–$4,000
TikTok followers: 291K
YouTube subscribers: 146K

Brand mentions: @pidan

Methodology

The report uses data from a wide variety of sources, including market research agencies, internet, and social media companies, news media, and our internal analysis.
We have collected and aggregated open data from a variety of sources: social platforms, catalogs, websites, crowdsourcing, and many more. After that, we processed the data by anonymizing, sorting and structuring, cleaning and removing any irregularities, and enriching the data.
Then we transformed the data into intelligent estimations by using best-in-class estimation and machine learning algorithms developed by our team of leading data scientists and influencer marketing experts.

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that allows to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard in the social media analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns, identify fake followers and audience activity in influencer’s profiles. It presents a breakdown of demographic data of an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.


For questions or details contact 

NIck Baklanov

marketing specialist at HypeAuditor

nick@hypeauditor.com

+13477080034