State of TikTok in Mexico

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.

TikTok became available in Mexico after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.

HypeAuditor conducted a brief research to find out how the TikTok influencer ecosystem looks like in Mexico.

For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts those have over 1000 followers) from around the world and 30.3K influencers from Mexico.

Key Findings

  • Mexico is is on the 16th place by the number of TikTok influencers (accounts with over 1000 subscribers). 0.96% of TikTok influencers are from Mexico.
  • 7.61% of influencers in Mexico have over 100K followers, they can collaborate with brands and get paid for advertising.
  • On average TikTok influencers in Mexico have 206 videos uploaded into their feed.
  • In Mexico 10.3% of accounts have over 500 media entries.
  • Core TikTok audience in Mexico are female between 13 and 24 years old (56.41%).
  • Engagement Rate of TikTok influencers in Mexico is 18.3% and it is higher than average worldwide Engagement Rate

Distribution of TikTok influencers by Countries

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Mexico is on the 16th place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 0.96% of TikTok influencers are from Mexico.

Distribution of TikTok influencers by number of followers in Mexico

The majority of TikTok influencers in Mexico have between 1K and 5K followers. Only 7.61% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.

TikTok content in Mexico

For many TikTok influencers TikTok can be not just a hobby but a potential source of income.

On average TikTok influencers in Mexico have 206 videos uploaded into their feed. It is 20% lower then the global average uploaded number of videos, which is 260.

In Mexico only 10.3% of influencers accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries. 

Audience of TikTok Influencers in Mexico

Core TikTok audiences in Mexico are female between 13 and 24 years old (56.41%).

There is also a large number of users between 18 and 24 years old (41.08%).

Engagement Rate of TikTok Influencers in Mexico

Average Engagement Rate Worldwide is 15.86% and Average Engagement Rate in Mexico is 18.3%.

Engagement Rate is Likes + Comments + Shares divided by Views number.

Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.

It is also worth noting that the average engagement of TikTok influencers in Mexico is almost 15% higher than the worldwide average, that means that TikTok audience in Mexico is more engaged in influencer’s content in Mexico.

Top 10 TikTok influencers in Mexico

1. @kimberly.loaiza
Number of followers: 25.2M
Number of likes: 1B
ER: 18.6%

2. @elrodcontreras
Number of followers: 18.2M
Number of likes: 991.9M
ER: 20%

@elrodcontreras

ERES PERFECTA☹️🍭

♬ Imperfecta – DEKKO

3. @jashlem
Number of followers: 17.2M
Number of likes: 662.6M
ER: 26%

@jashlem

Pues se supone el filtro muestra si eres fotogénico o no. 🤡

♬ оригинальный звук (CHROMANCE – Wrap Me In Plastic) – vashamarousia

4. @briandadeyanara
Number of followers: 15.9M
Number of likes: 943.6M
ER: 26.6%

@briandadeyanara

@legnahernandez1 😂 (Instagram:BriandaDeyanara)

♬ sonido original – briandadeyanara

5. @cainguzman
Number of followers: 14.6M
Number of likes: 609.3M
ER: 25.5%

@cainguzman

Cuando me quieren tomar la temperatura😂 #foryoupage #friends @adrielusho2

♬ sonido original – cainguzman

6. @karolsevillaokay
Number of followers: 13.9M
Number of likes: 121.1M
ER: 18.7%

@karolsevillaokay

@emiliomarcoschiki ya se aprendieron la canción ? “CORO DE AMOR” ❤️

♬ sonido original – karolsevillaokay

7. @alexcasasvz
Number of followers: 12M
Number of likes: 579M
ER: 26.7%

@alexcasasvz

Like si viste a mi mamá😝✨

♬ sonido original – holaaaa12__

8. @libardoisaza
Number of followers: 11.4M
Number of likes: 450.1M
ER: 24.7%

9. @montpantoja
Number of followers: 10.8M
Number of likes: 423.1M
ER: 22.2%

10. @amadorat
Number of followers: 10.9M
Number of likes: 327.1M
ER: 26.9%

@amadorat

POV. cuando le coquetean a mi chico delante de mis mejores amigas 🌚 #404girls @briandadeyanara @legnahernandez1

♬ original sound – musixal.vids

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.