What topics are rapidly growing on Instagram and which ones are losing the followers’ attention?

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

Being stuck at home during the coronavirus pandemic, people have been spending more time online and on social media in particular.

We have noticed a 122% increase in the average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period.

HypeAuditor checked Instagram influencers’ accounts to see the average daily growth of followers to identify topics that have the explosive growth and topics that have slowed down and showed an outflow.

Each country has its features as for the topics having either growth or decrease in popularity, but we have identified common general trends:

  • A growing interest in Yoga accounts;
  • A growing interest in Cooking, Recipe and Chef’s accounts;
  • Increase of News & Politics accounts;
  • Decrease in the number of subscribers of Vape accounts;
  • A significant slowdown in account growth of Hotels, Fashion Designers, Streetwear and Luxury.

Popular and unpopular Instagram topics in the World

Average daily growth dynamics of influencers’ accounts worldwide by topics (March 2020)

Top 5 fast Growing topics on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Yoga2330112.707.54↑68%
2News & Politics5953139.3095.23↑46%
3Cooking2744023.5117.64↑33%
4Recipes3040221.6216.49↑31%
5Health3592517.3413.48↑28%

Top 5 topics losing popularity on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Vape8547-0.230.19↓221%
2Hotels143441.937.53↓74%
3Ski80143.597.93↓54%
4Hair Salons386972.194.16↓47%
5Jewelry & Watches29629.1614.32↓36%

Popular and unpopular Instagram topics in Brazil

Top 5 fast Growing topics on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Yoga2889.541.61↑493%
2Cars313239.8418.80↑112%
3Cooking21822.6411.36↑99%
4Musicians88214.478.19↑77%
5Recipes166114.4469.36↑65%

Top 5 topics losing popularity on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Restaraunts359-2.544.22↓160%
2Shopping988-5.8025.03↓123%
3Hotels523-0.7514.93↓105%
4Streetwear1826.3647.46↓87%
5Travel120914.8710.08↓52%

Popular and unpopular Instagram topics in Greece

Average daily growth dynamics of influencers’ accounts in Greece by topics (March 2020)

Top 5 fast Growing topics on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Dj3958.642.24↑287%
2Recipes10955.0621.46↑157%
3Training6585.392.11↑155%
4Cooking13621.889.34↑1.34%
5Entertainment26521.5910.37↑108%

Top 5 topics losing popularity on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Hotels3364.357.41↓41%
2Fashion Design1844.917.7↓36%
3Nails1113.724.59↓19%
4Events4005.126.20↓17%
5Shoes5818.0619.41↓7%

Popular and unpopular Instagram topics in the UK

Top 5 fast Growing topics on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Yoga118311.956.87↑74%
2Health294822.3414.00↑60%
3Cooking125615.6110.52↑48%
4Chef298213.919.43↑47%
5News & Politics311188.91132.80↑42%

Top 5 topics losing popularity on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Hotels7054.510.4↓57%
2Parties5183.75.5↓33%
3Vape442-0.3-0.2↓32%
4Fashion Design133125.736.7↓30%
5Nails6978.811.1↓20%

Popular and unpopular Instagram topics in the USA

Average daily growth dynamics of influencers’ accounts in the USA by topics (March 2020)

Top 5 fast Growing topics on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1TV Channel322173.80107.23↑62%
2News & Politics94885.6453.62↑59%
3Dance1027416.7611.01↑52%
4Writers206740.4226.86↑50%
5Yoga1009514.839.88↑50%

Top 5 topics losing popularity on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Hotels25952.866.82↓58%
2Vape2829-1.51-0.95↓58%
3Jewelry88710.7615.24↓29%
4Fashion Design365419.4126.02↓25%
5Shoes467318.8224.81↓24%

Popular and unpopular Instagram topics in Australia

Average daily growth dynamics of influencers’ accounts in Australia by topics (March 2020)

Top 5 fast Growing topics on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Yoga90310.334.54↑127%
2Moms277510.946.32↑73%
3Cooking69616.009.65↑65%
4Chef16927.734.88↑58%
5Training434312.668.10↑56%

Top 5 topics losing popularity on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Hotels313-0.013.74↓100%
2Tennis5627.4914.74↓49%
3Parties6152.193.87↓43%
4Events34663.324.40↓24%
5Hair Salons11491.942.42↓19%

Popular and unpopular Instagram topics in France

Average daily growth dynamics of influencers’ accounts in France by topics (March 2020)

Top 5 fast Growing topics on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Gym27002.61-1.57↑266%
2Yoga25814.874.50↑230%
3Fitness703210.996.64↑65%
4Painting113916.0510.21↑57%
5News&Politics70176.4549.90↑53%

Top 5 topics losing popularity on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Snowboarding3161.605.54↓71%
2Hotels3933.018.49↓64%
3Hair Salons3711.142.27↓49%
4Luxury128120.2931.43↓35%
5Fashion Design148720.6827.67↓25%

Popular and unpopular Instagram topics in Germany

Average daily growth dynamics of influencers’ accounts in Germany by topics (March 2020)

Top 5 fast Growing topics on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1News&Politics163164.6197.95↑68%
2Anime69619.6211.88↑65%
3Yoga4359.285.87↑58%
4Cooking3128.035.09↑57%
5Entertainment75814.309.76↑46%

Top 5 topics losing popularity on Instagram

TopicNumber of accountsAverage Daily Growth (30 days)Average Daily Growth (180 days)% of change
1Ski228-5.244.12↓227%
2Snowboarding220-4.435.09↓187%
3Streetwear503-5.7312.71↓145%
4Shoes392-3.4621.86↓115%
5Hotels1732.528.40↓69%

Popular and unpopular Instagram topics in Italy

Average daily growth dynamics of influencers’ accounts in Italy by topics (March 2020)

Top 5 fast Growing topics on Instagram

TopicNumber of accountsAverage Daily growth (30 days)Average Daily growth (180 days)% of change
1Yoga33317.178.16↑110%
2Training18466.403.40↑88%
3Cooking215225.6313.86↑84%
4Chef326117.889.95↑79%
5Health15047.7527.02↑76%

Top 5 topics losing popularity on Instagram

TopicNumber of accountsAverage Daily growth (30 days)Average Daily growth (180 days)% of change
1Vape162-1.30-0.46↓180%
2Entrepreneur3684.5418.13↓74%
3Snowboarding2343.246.75↓51%
4Fashion Design189719.4930.20↓35%
5Luxury164527.6538.94↓28%

Popular and unpopular Instagram topics in Spain

Average daily growth dynamics of influencers’ accounts in Spain by topics (March 2020)

Top 5 fast Growing topics on Instagram

TopicNumber of accountsAverage Daily growth (30 days)Average Daily growth (180 days)% of change
1Yoga35330.139.38↑221%
2Gym352113.777.09↑94%
3Cooking30516.039.14↑75%
4Recipes43637.3022.23↑67%
5News&Politics131218.90131.08↑66%

Top 5 topics losing popularity on Instagram

TopicNumber of accountsAverage Daily growth (30 days)Average Daily growth (180 days)% of change
1Hotels403-1.145.44↓121%
2Streetwear1993.195.70↓43%
3Styling16618.1013.68↓40%
4Vape120-0.46-0.35↓32%
5Restaurants6714.235.80↓27%

Methodology

The report uses data from a wide variety of sources, including market research agencies, internet, and social media companies, news media, and our internal analysis.
We have collected and aggregated open data from a variety of sources: social platforms, catalogs, websites, crowdsourcing, and many more. After that, we processed the data by anonymizing, sorting and structuring, cleaning and removing any irregularities, and enriching the data.
Then we transformed the data into intelligent estimations by using best-in-class estimation and machine learning algorithms developed by our team of leading data scientists and influencer marketing experts.

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram and Youtube analytics tool that helps get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.


For questions or details contact 

NIck Baklanov

marketing specialist at HypeAuditor

nick@hypeauditor.com

+13477080034