The State of TikTok in France 2020

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.

TikTok became available in France after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.

HypeAuditor conducted a brief research to find out how the French TikTok influencer ecosystem looks like.

For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts those have over 1000 followers) from around the world and 38K influencers from France.

Key Findings

  • France is on the 9th place by the number of TikTok influencers (accounts with over 1000 subscribers). 1.22% of TikTok influencers are from France.
  • 4.04% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.
  • On average French TikTok influencers have 217 videos uploaded into their feed.
  • In France 12% of accounts have over 500 media entries.
  • Core TikTok audience in France are female between 13 and 24 years old (51.34%).
  • Engagement Rate of French TikTok influencers is 20% higher than average worldwide Engagement rate

Distribution of TikTok influencers by Countries

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France is on the ninth place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 1.22% of TikTok influencers are from France.

Distribution of TikTok influencers by number of followers in France

The majority of French TikTok influencers have between 1K and 5K followers. Only 4.04% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.

TikTok content in France

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For many TikTok influencers TikTok can be not just a hobby but a potential source of income.

On average French TikTok influencers has over 217 videos uploaded into their feed. It is 19% less compared to global average uploaded number of videos, which is 260.

In France only 12% of influencers accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries. 

Audience of TikTok Influencers in France

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Core TikTok audience in France are female between 13 and 24 years old (51.34%).

There is a large number of users between 13 and 17 years old (38.09%).
It is worth noting that the number of young girls (age 13-17) who use TikTok in France is abnormal and does not occur in other countries.

Engagement Rate of TikTok Influencers in France

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Average Engagement Rate Worldwide is 15.86% and Average Engagement Rate in France is 19.32%.

Engagement Rate is Likes + Comments + Shares divided by Views number.

Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.

It is also worth noting that the average engagement of French influencers is 20% higher than the worldwide average . TikTok users in France are more engaged in influencers’ content.

Top 10 TikTok influencers in France

1. Lea Elui Ginet
Number of followers: 12.1 M
Number of likes: 368M
ER: 17%

2. Tibo inShape
Number of followers: 3.9M
Number of likes: 145.1M
ER: 19%

@tiboinshape

😂😂 tag un ami à qui tu voudrais faire ce prank ! @jujufitcats

♬ son original – tiboinshape

3. Rose
Number of followers: 3.5M
Number of likes: 243.9M
ER: 28.6%

@rose.thr

Je ne vous avais jamais dis que j’avais une petite sœur ✨🤭 // #cestmacousine

♬ Laxed (Siren Beat) – Jawsh 685

4. Beckybaw777
Number of followers: 3.4M
Number of likes: 69.1M
ER: 11%

@beckywesh

#duet with @loveniceshoes where I can get this shoes ?#foryou #duet #react #trend #virall

♬ original sound – loveniceshoes

5. Cyril
Number of followers: 3.3M
Number of likes: 119.6M
ER: 27%

@cyrilschr

Mes blagues m’épuise 😂

♬ son original – cyrilschr

6. Simon Nogueira
Number of followers: 3.3M
Number of likes: 28.4M
ER:

7. Sean Garnier
Number of followers: 3.2M
Number of likes: 31.3M
ER: 10.4%

8. Benoit Chevalier
Number of followers: 3M
Number of likes: 216.5M
ER: 20.7%

@benoit_chevalier

Backstage de ma photo pour les 3M 😍Résultat lnsta: benoitch13 ❤️

♬ Laffy taffy Remix flyboyfu vocals produced by Adub – waikiki_fields

9. Lenna Vivas
Number of followers: 3M
Number of likes: 89.4M
ER:

@lenna.vivas

sur le tapis de course 😂 pas mal le remix sinon 😭

♬ tricotri – yanisdamelio

10. Juju Fitcats
Number of followers: 2.8M
Number of likes: 44.4M
ER: 22.1%

@jujufitcats

When you catch your boyfriend on Tinder… Quand tu surprends ton mec sur Tinder 🤬 @tiboinshape #foryou #pourtoi

♬ Hott Headzz Ya Ya Ya – emann_hh

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.