The State of TikTok in Germany 2020

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.

TikTok became available in Germany after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.

HypeAuditor conducted a brief research to find out how the TikTok influencer ecosystem looks like in Germany.

For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts those have over 1000 followers) from around the world and 59.5K influencers from Germany.

Key Findings

  • Germany is is on the 7th place by the number of TikTok influencers (accounts with over 1000 subscribers). 1.95% of TikTok influencers are from Germany.
  • 2.82% of influencers in Germany have over 100K followers, they can collaborate with brands and get paid for advertising.
  • On average TikTok influencers in Germany have 254 videos uploaded into their feed.
  • In Germany 14.7% of accounts have over 500 media entries.
  • Core TikTok audience in Germany are female between 13 and 24 years old (47.1%).
  • Engagement Rate of TikTok influencers in Germany is 4.6% higher than average worldwide Engagement rate

Distribution of TikTok influencers by Countries

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Germany is on the 7th place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 1.95% of TikTok influencers are from Germany.

Distribution of TikTok influencers by number of followers in Germany

The majority of TikTok influencers in Germany have between 1K and 5K followers. Only 2.82% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.

TikTok content in Germany

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For many TikTok influencers TikTok can be not just a hobby but a potential source of income.

On average TikTok influencers in Germany have 254 videos uploaded into their feed. It is about the same to global average uploaded number of videos, which is 260.

In Germany only 14.7% of influencers accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries. 

Audience of TikTok Influencers in Germany

Core TikTok audience in Germany are female between 13 and 24 years old (47.1%).

There is also a large number of users between 13 and 17 years old (36.03%).

Engagement Rate of TikTok Influencers in Germany

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Average Engagement Rate Worldwide is 15.86% and Average Engagement Rate in Germany is 16.59%.

Engagement Rate is Likes + Comments + Shares divided by Views number.

Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.

It is also worth noting that the average engagement of TikTok influencers in Germany is 4.6% higher than the worldwide average.

TikTok users in Germany are more engaged in influencers’ content.

Top 10 TikTok influencers in Germany

1. @falcopunch
Number of followers: 16.7M
Number of likes: 380.9M
ER: 21.7%

2. @youneszarou
Number of followers: 8.2M
Number of likes: 129.6M
ER: 8.1%

3. @dalia
Number of followers: 5.2M
Number of likes: 297.9M
ER: 24%

@dalia

spotlight vlog part 2 😋❤️ hab noch 3 drehtage hier 😌 Insta: @dalia ✨

♬ Originalton – dalia

4. @enyadres
Number of followers: 4.4M
Number of likes: 68.7M
ER: 11.3%

5. @patroxofficial
Number of followers: 4M
Number of likes: 73.2M
ER: 14.7%

@patroxofficial

Rrrrrrra 😁 happy weekend ❤️ have fun #patrox #foryou

♬ Originalton – patroxofficial

6. @feel.super
Number of followers: 3.9M
Number of likes: 74.9M
ER: 11%

@feel.super

Don’t pass by seeing so much talent. 😅❤️ #Duett mit @marypapageorge #dancer #trymybest #goodvibes #funtime

♬ Fergalicious – Fergie

7. @leomahalo
Number of followers: 3.9M
Number of likes: 99.3M
ER: 26.5%

@leomahalo

i think that was the best possible ending! 👀😵 This is #foryou guys! @zhcyt giveaway! 🔥

♬ Cheapest Flight – PREP

8. @memmesson
Number of followers: 3.6M
Number of likes: 83.3M
ER: 10.6%

9. @lukasrieger
Number of followers: 3.5M
Number of likes: 236.3M
ER: 21.6%

10. @mayapolarbear
Number of followers: 3.3M
Number of likes: 40.4M
ER: 24.8%

@mayapolarbear

Reposting one of our favorite videos ❤️ #dog #samoyed #cute #foryou

♬ original sound – mayapolarbear

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.