Influencer Industry

See how Liquid Death added 2.6M followers by leaning into culture, bold visuals, and unconventional content, according to our new report.

From night-outs to weddings, Babyboo made 2025 its year on Instagram by turning pretty dresses into shareable moments. Take a look at what sets them apart.

See how Red Bull gained 6M followers in 12 months on Instagram with insights from our 2025 Food & Beverage report.

Discover how Volkswagen gained 1M followers in 12 months with exclusive data, insights, and tips from our 2025 report.

Victoria’s Secret made one of the biggest moves on Instagram in 2025 by embracing authenticity, self-love, and real voices. Find out how they did it.

See how Shein topped Instagram’s fashion charts in 2025, growing by 2.8M followers through trend-driven content, creator collaborations, and community power.

Learn how Shein, Victoria’s Secret, and Babyboo grew on Instagram and what today’s top fashion brands are doing to stay ahead.

Take a closer look at the world of fashion influencer marketing, why it works, how to find the right influencers, and what to include in your campaigns.

See how Rare Beauty gained 1M followers in 12 months with exclusive data-backed insights from our 2025 report.

Discover how Wepink built strong Instagram growth with short-form video, local creators, and a Brazil-first strategy. Insights from our 2025 beauty brand report.

See how SHEGLAM gained 1.9M followers on Instagram in 12 months with insights on content and creator strategy from our 2025 beauty brand report.

See the top 3 fastest-growing brands, their strategies, and more data-backed insights and tips from our latest report to help your beauty brand succeed.

The latest data and trends from HypeAuditor's State of Influencer Marketing 2025 are here to help inform your strategy and keep you ahead of the curve.

Stay ahead of the curve with the latest insights, trends, and predictions for influencer marketing in 2024 and beyond.

Find out how to measure influencer marketing success using 13 metrics including formulas and detailed explanations for each.

Instagram engagement rate helps you measure how frequently your audience engages with your content. Find out how to calculate it and what is considered a good engagement rate on Instagram.

HypeAuditor, a leading end-to-end platform, offers its own in-depth reports that help analyze creator data quickly and effectively. This article will now discuss the five most important influencer metrics and their role in influencer analytics.

It’s not a secret that influencer marketing has gained popularity over the past decade, thus it's no wonder that multiple companies dedicate larger budgets to working with influencers every year. But with everything in life, this marketing strategy only makes sense if its effectiveness is assessed. Furthermore, measuring isn't enough on its own. It is also important to know when, what, and for how long to measure.

Attending an influencer marketing conference is one of the best ways to learn about the latest trends, marketing strategies, and influencer collaborations that are shaping the industry in 2025.

The pandemic reduced our business travel to a mere video call, but since then, it has resurrected with even more force. Many leaders agree that business travel fuels business growth and global success, so the demand for business travel will increase further in the coming years.

Pulling off a fruitful influencer collaboration involves ticking off a few crucial steps – and few are more important than the influencer contract.