Top 10 countries with the highest and the lowest Instagram engagement rate 2020

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

HypeAuditor has analysed Instagram influencers worldwide and found out influencers from what countries have  the highest and the lowest engagement rate.

What is Engagement Rate?

Engagement rate is the percent of the audience who likes or comments on the posts (engages with the content).

Find out your Engagement Rate with our free Engagement Rate Calculator

Highly engaged content with many likes and comments often stand a better chance of organically appearing on an Instagram feed.

Top 10 countries with the highest engagement rate

  1. Finland – 5.51%
  2. Greece – 5.00%
  3. Croatia – 4.12%
  4. Japan – 4.07%
  5. Austria – 4.04%
  6. Germany – 3.91%
  7. Poland – 3.87%
  8. Hungary – 3.82%
  9. Belgium – 3.79%
  10. Latvia – 3.77%

High engagement rate shows that users in these countries are more engaged in the influencers content.

To get a better understanding of the engagement rate in these countries we broke down influencers into five main influencer tiers by the number of Instagram followers and compared the average engagement rate by tiers with the average Worldwide engagement rate.

Mega-influencers & Celebrities (over 1M followers)
they often have a very mixed audience with various topics of interest.
Their relationships with them are more distant compared to other groups
of influencers. They have the biggest reach but the lowest trust.

Macro-influencers (100K – 1M followers)
they are famous in a local community, you can think of them as a “mini-celebrity.” Their content is usually high-quality and is comprised of a certain passion or topic.

Micro (5K-20K followers) and Mid-tier influencers (20K-100K followers)
they have more niche audience that is highly engaged with the deeper connection. Micro-influencers present in almost any sector: health and fitness, food, entrepreneurship, fashion, and beauty to name just a few prominent categories.

Nano-influencers (1K-5K followers)
They are regular consumers who are passionate and willing to share, but have little influence.

1. Engagement rate in Finland

There were 1 932 000 Instagram users in Finland in February 2020, which accounted for 34.6% of its entire population.

2. Engagement rate in Greece

There were 3 302 000 Instagram users in Greece in February 2020, which accounted for 29.8% of its entire population.

3. Engagement rate in Croatia

There were 1 078 700 Instagram users in Croatia in February 2020, which accounted for 26.2% of its entire population.

4. Engagement rate in Japan

There were 29 210 000 Instagram users in Japan in February 2020, which accounted for 23.1% of its entire population.

5. Engagement rate in Austria

There were 2 438 000 Instagram users in Austria in February 2020, which accounted for 27.7% of its entire population.

6. Engagement rate in Germany

There were 21 330 000 Instagram users in Germany in February 2020, which accounted for 25.8% of its entire population.

7. Engagement rate in Poland

There were 16 850 000 Instagram users in Poland in February 2029, which accounted for 19.7% of its entire population.

8. Engagement rate in Hungary

There were 2 078 000 Instagram users in Hungary in February 2020, which accounted for 21.6% of its entire population.

9. Engagement rate in Belgium

There were 3 597 000 Instagram users in Belgium in February 2020, which accounted for 30.9% of its entire population.

10. Engagement rate in Latvia

There were 508 300 Instagram users in Latvia in February 2020, which accounted for 26.9% of its entire population.

Top 10 countries with the lowest engagement rate

  1. Kazakhstan – 0.37%
  2. Kyrgyzstan – 0.378%
  3. Kuwait – 0.394%
  4. Bahrain – 0.41%
  5. Azerbaijan – 0.463%
  6. Saudi Arabia – 0.475%
  7. Tanzania – 0.524%
  8. Thailand – 0.726%
  9. Venezuela – 0.776%
  10. Egypt – 0.797%

Low engagement rate shows that users in these countries are less engaged in the influencers content.

1. Engagement rate in Kazakhstan

There were 8 207 000 Instagram users in Kazakhstan in February 2020, which accounted for 43.75% of its entire population.

2. Engagement rate in Kyrgyzstan

There were 2 065 700 Instagram users in Kyrgyzstan in February 2020, which accounted for 32.7% of its entire population.

3. Engagement rate in Kuwait

There were 1 878 500 Instagram users in Kuwait in February 2020, which accounted for 43.1% of its entire population.

4. Engagement rate in Bahrain

There were 703 800 Instagram users in Bahrain in February 2020, which accounted for 41% of its entire population.

5. Engagement rate in Azerbaijan

There were 2 819 000 Instagram users in Azerbaijan in February 2020, which accounted for 27.8% of its entire population.

6. Engagement rate in Saudi Arabia

There were 12 161 000 Instagram users in Saudi Arabia in February 2020, which accounted for 34.8% of its entire population.

7. Engagement rate in Tanzania

There were 2 174 000 Instagram users in Tanzania in February 2020, which accounted for 3.4% of its entire population.

8. Engagement rate in Thailand

There were 12 633 000 Instagram users in Thailand in February 2020, which accounted for 18.2% of its entire population.

9. Engagement rate in Venezuela

There were 4 287 000 Instagram users in Venezuela in February 2020, which accounted for 12.9% of its entire population.

10. Engagement rate in Egypt

There were 11 074 000 Instagram users in Egypt in February 2020, which accounted for 10.7% of its entire population.


For questions or details contact 

NIck Baklanov

marketing specialist at HypeAuditor

nick@hypeauditor.com

+1 347 708 0034