Nick Baklanov

Marketing specialist at HypeAuditor.
About the author
Market Size of Instagram Influencer Marketing
5 min
Market Size of Instagram Influencer Marketing
Our team at HypeAuditor estimates that the global Instagram influencer marketing market size is about to grow from $13.8 billion in 2021 to $22.2 billion by 2025. That is a compelling statement. However, we noticed that there are at the very least two major forces that are hugely affecting the growth rate of the Instagram Learn the key factors impacting the companies worldwide and changing the Instagram influencer marketing market size for the better good.
HypeAuditor's Third Annual "State of Influencer Marketing" Report Reveals Highest Trending Instagram Topics for 2022
4 min
HypeAuditor's Third Annual "State of Influencer Marketing" Report Reveals Highest Trending Instagram Topics for 2022
Indianapolis, IN —January 25, 2022— HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, today released its third annual “State of Influencer Marketing 2022” report. The report contains valuable insight into influencer marketing, focusing primarily on Instagram, TikTok, and YouTube, detailing the evolutions that occurred in 2021 and the predicted
The Top Virtual Instagram Influencers in 2021
22 min
The Top Virtual Instagram Influencers in 2021
For our new study, we discovered the top 129 virtual influencers on Instagram, while experienced virtual influencer creators shared their opinions on the topic.
Influencer Outreach Survey: Best Ways to Contact Influencers
7 min
Influencer Outreach Survey: Best Ways to Contact Influencers
HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, has released the global results of its “Influencer Outreach Survey”, providing insights into what influencers want to see from brand partners and why they would refuse to work with brands.
Our Survey Data of 1865 Instagram Influencers
11 min
Our Survey Data of 1865 Instagram Influencers
For the first HypeAuditor 2021 Influencer Income Survey we have asked 1,865 Instagram influencers about their monthly income from their Instagram account, workflow, and main sources of income to find out how much and how creators earn right now.
Top 25 Most Popular World Leaders on Instagram
4 min
Top 25 Most Popular World Leaders on Instagram
Instagram has become one of the mandatory platforms for political communication. 164 world leaders from different countries have official verified accounts, which are maintained by their press service. Instagram is an effective and cost-free tool for communicating with citizens and potential voters.
Generations of Influencers. Who is more influential on Instagram: GenZ, Millennials, Gen X, or Boomers?
3 min
Generations of Influencers. Who is more influential on Instagram: GenZ, Millennials, Gen X, or Boomers?
Technology usage across all generations from Baby Boomers to Gen X to Millennials and beyond continues to grow. Covid accelerated digitalization and the number of active social media users have increased by 10.5%. It became interesting for us to look at the Instagram influencers in terms of their belonging to a particular generation and their features of content production.
New social media tool reveals Nike and Adidas unable to compete with Gymshark in influencer marketing
2 min
New social media tool reveals Nike and Adidas unable to compete with Gymshark in influencer marketing
HypeAuditor’s new Competitor Grid reveals which brands are leading the way when it comes to influencer marketing 10th March 2021 - HypeAuditor, the AI analytics platform for brands who want fair, transparent and effective influencer marketing, has today released new research into the UK brands that are performing best when it comes to Instagram influencer
Influencer Marketing: Gymshark's Instagram Strategy
3 min
Influencer Marketing: Gymshark's Instagram Strategy
Learn the ins and outs of Gymshark's Instagram influencer marketing strategy. Discover influencers they work with, content within their influencer campaign, and their successful tactics.
State of Instagram Influencer Marketing in Australia
6 min
State of Instagram Influencer Marketing in Australia
There were 10 640 000 Instagram users in Australia in November 2020, which accounted for 41.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing. In this report, we will provide you with the most current Instagram influencers insights and benchmarks and give a data-driven look into the state of Instagram in Australia.
State of TikTok in Kazakhstan
3 min
State of TikTok in Kazakhstan
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in Kazakhstan after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of
Influencers, Brands and Agencies analysis
6 min
Influencers, Brands and Agencies analysis
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic. Influencers research Which of the following platforms do you use? The most popular platform for influencers is Instagram, followed by YouTube and TikTok.
The Top Instagram Virtual Influencers in 2020
22 min
The Top Instagram Virtual Influencers in 2020
Discover the top virtual influencers on Instagram and usable findings. Check the quality audience size and engagement rate of the most followed virtual accounts.
State of Influencer Marketing in Romania
13 min
State of Influencer Marketing in Romania
There were 4 563 000 Instagram users in Romania in October 2020, which accounted for 23.6% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Instagram Influencer Marketing in Kazakhstan
5 min
State of Instagram Influencer Marketing in Kazakhstan
There were 10 325 000 Instagram users in Kazakhstan in September 2020, which accounted for 54.5% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform
State of Influencer Marketing in Ukraine
10 min
State of Influencer Marketing in Ukraine
There were 13 565 000 Instagram users in Ukraine in September 2020, which accounted for 31.2% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Influencer Marketing in Germany Part 2
10 min
State of Influencer Marketing in Germany Part 2
There were 25 170 000 Instagram users in Germany in August 2020, which accounted for 30.5% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks.
State of TikTok in Israel
5 min
State of TikTok in Israel
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos. TikTok became available in Israel after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
The State of TikTok in Mexico | HypeAuditor Blog
3 min
The State of TikTok in Mexico | HypeAuditor Blog
For the research, we analyzed 3.1 million TikTok influencers with over 1,000 followers from around the world and 30.3K influencers from Mexico. Check our key findings.
State of TikTok in the United Arab Emirates
3 min
State of TikTok in the United Arab Emirates
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos. TikTok became available in the United Arab Emirates after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short
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