TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.
TikTok became available in the United Arab Emirates after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.
After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.
HypeAuditor conducted a brief research to find out how the TikTok influencer ecosystem looks like in the United Arab Emirates.
For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts those have over 1000 followers) from around the world and 34.1K influencers from the United Arab Emirates.
- The United Arab Emirates is is on the 11th place by the number of TikTok influencers (accounts with over 1000 subscribers). 1.09% of TikTok influencers are from the UAE.
- 2.16% of influencers in the UAE have over 100K followers, they can collaborate with brands and get paid for advertising.
- On average TikTok influencers in the UAE have 380 videos uploaded into their feed.
- In the UAE 22.3% of accounts have over 500 media entries.
- Core TikTok audience in the UAE are male between 18 and 34 years old (58.54%).
- Engagement Rate of TikTok influencers in the UAE is 20.04% and it is higher than average worldwide Engagement Rate
Distribution of TikTok influencers by Countries
The UAE is on the 11th place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 1.09% of TikTok influencers are from the UAE.
Distribution of TikTok influencers by number of followers in the UAE
The majority of TikTok influencers in the UAE have between 1K and 5K followers. Only 2.16% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.
TikTok content in the UAE
For many TikTok influencers TikTok can be not just a hobby but a potential source of income.
On average TikTok influencers in the UAE have 380 videos uploaded into their feed. It is 46% higher then the global average uploaded number of videos, which is 260.
In the UAE 22.3% of influencers accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries.
Audience of TikTok Influencers in the UAE
Core TikTok audiences in the UAE are male between 18 and 34 years old (58.54%). This is atypical, since all over the world core audience are female between 13 and 24 years old.
There is also a large number of users between 18 and 24 years old (30.98%).
Engagement Rate of TikTok Influencers in the UAE
Average Engagement Rate Worldwide is 15.86% and Average Engagement Rate in the UAE is 20.04%.
Engagement Rate is Likes + Comments + Shares divided by Views number.
Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.
It is also worth noting that the average engagement of TikTok influencers in the UAE is almost 26% higher as the worldwide average, that means that TikTok audience in the UAE is more engaged in influencer’s content in the UAE.
Top 10 TikTok influencers in the UAE
Number of followers: 6.5M
Number of likes: 72.4M
Number of followers: 5.1M
Number of likes: 109M
Number of followers: 3.1M
Number of likes: 41.5M
Number of followers: 2.9M
Number of likes: 42.2M
Number of followers: 2.2M
Number of likes: 24.2M
Number of followers: 2.1M
Number of likes: 27.3M
Number of followers: 2M
Number of likes: 38M
Number of followers: 1.8M
Number of likes: 34.1M
Number of followers: 1.6M
Number of likes: 29.6M
Number of followers: 1.6M
Number of likes: 13.2M
This report was made by HypeAuditor
HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.
HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.