State of Influencer Marketing

Stay ahead of the curve with the latest insights, trends, and predictions for influencer marketing in 2024 and beyond.

Indianapolis, IN —January 25, 2022— HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, today released its third annual “State of Influencer Marketing 2022” report. The report contains valuable insight into influencer marketing, focusing primarily on Instagram, TikTok, and YouTube, detailing the evolutions that occurred in 2021 and the predicted

Technology usage across all generations from Baby Boomers to Gen X to Millennials and beyond continues to grow. Covid accelerated digitalization and the number of active social media users have increased by 10.5%. It became interesting for us to look at the Instagram influencers in terms of their belonging to a particular generation and their features of content production.

There were 10 640 000 Instagram users in Australia in November 2020, which accounted for 41.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing. In this report, we will provide you with the most current Instagram influencers insights and benchmarks and give a data-driven look into the state of Instagram in Australia.

HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic. Influencers research Which of the following platforms do you use? The most popular platform for influencers is Instagram, followed by YouTube and TikTok.

There were 4 563 000 Instagram users in Romania in October 2020, which accounted for 23.6% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 10 325 000 Instagram users in Kazakhstan in September 2020, which accounted for 54.5% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform

There were 13 565 000 Instagram users in Ukraine in September 2020, which accounted for 31.2% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 25 170 000 Instagram users in Germany in August 2020, which accounted for 30.5% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks.

There were 1 929 000 Instagram users in Ireland in April 2020, which accounted for 39.4% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 4 308 000 Instagram users in South Africa in April 2020, which accounted for 7.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important

Being stuck at home during the coronavirus pandemic, people have been spending more time online and on social media in particular. We have noticed a 122% increase in the average daily followers’ growth of influencers’ accounts for the last 30 days compared to previous 180 days period.

HypeAuditor has analysed Instagram influencers worldwide and found out influencers from what countries have the highest and the lowest engagement rate.

There were 80 590 000 Instagram users in India in January 2020, which accounted for 5.80% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 11 448 000 Instagram users in Malaysia in January 2020, which accounted for 34.7% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 24 780 000 Instagram users in Mexico in January 2020, which accounted for 18.50% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

There were 3 832 000 Instagram users in Portugal on January 2020, which accounted for 37.5% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform

There were 76 800 000 Instagram users in Brazil on January 2020, which accounted for 35.9% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

It’s been another year of remarkable growth in the influencer marketing industry. The number of brands using influencer marketing has surged over the past year with more than 75% of marketers using influencers as a marketing tool. In this report, we carefully study the dynamics of changes in key indicators in Influencer marketing such as:

HypeAuditor analyzed influencers across the world and discovered the top 10 countries with the highest and lowest Instagram influencer engagement rates.