Candice is an influencer marketing enthusiast and marketing copywriter at HypeAuditor. When she’s not searching for the perfect music and filters for her Instagram Stories, she can usually be found keeping up with the latest gaming and tech influencers on Twitch and YouTube – or drinking a latte macchiato.
Discover which social media platforms Gen Z is most active on, what kind of content appeals to them most, and how to tailor your influencer marketing strategy
Should you be incorporating #deinfluencing into your strategy? Learn about the new viral trend, where it came from, and how it's affecting influencer marketing.
UGC has taken influencer marketing by storm, and the fashion world is no exception. Learn all the dos and don't and the best strategies to reap the benefits today.
Explore how brands in the fashion industry are elevating their results using influencers, as well as crucial tips and tricks to follow for a chance at success.
Discover everything you need to know about the virtual influencer craze sweeping Instagram - learn about their history, types, pros and cons, and much more.
Influencers come in many shapes and sizes – and while that may be true in the literal sense, it’s equally as true when it comes to their account statistics. One of the ways in which we differentiate influencers is by follower count, which brings us to the smallest, but also the most common category of influencer – the nano-influencer.
Having a face for your brand can transform your marketing strategy. Discover what a brand ambassador is, why they matter, and how to find the best one.