6 min
Influencer Marketing for Gen Z: How To Promote Your Brand To Social Media’s Biggest Audience
Discover which social media platforms Gen Z is most active on, what kind of content appeals to them most, and how to tailor your influencer marketing strategy
6 min
Why Fashion Brands Need To Keep Up With Influencer Marketing Trends: Tips And Best Practices
Discover the best tips, tricks, and methods for exploring trends in the fashion industry to make sure your fashion brand can edge out the competition.
7 min
How Brands Can Transform Their Marketing Strategy Using TikTok Challenges
Ever wondered how to capitalize on TikTok challenge trends? We give you tips, tricks, and more to help you amplify your strategy.
4 min
Deinfluencing: The Viral TikTok Trend That Encourages People… Not To Buy Things?
Should you be incorporating #deinfluencing into your strategy? Learn about the new viral trend, where it came from, and how it's affecting influencer marketing.
15 min
From Payment Terms to Exclusivity: How to Negotiate Influencer Contracts
Learn everything you need to know about influencer prices, negotiation tips, exclusivity terms, and more to ensure a successful influencer campaign.
8 min
How Can Fashion Brands Partner With Influencers To Create Authentic And Engaging Content?
Explore the industry best practices to ensure your collabs with fashion influencers are successful and serve your campaign's goals.
12 min
Working With Fashion Influencers: Best Practices You Should Implement In Your Marketing Strategy
Discover the five most effective ways to improve your collaborations with influencers and make your fashion influencer campaigns a success.
7 min
How Fashion Brands Can Leverage User-Generated Content From Influencers To Drive Engagement And Sales
UGC has taken influencer marketing by storm, and the fashion world is no exception. Learn all the dos and don't and the best strategies to reap the benefits today.
7 min
Fashion Brands Are Using Influencer Marketing to Reach Their Target Audience: Here’s How
Explore how brands in the fashion industry are elevating their results using influencers, as well as crucial tips and tricks to follow for a chance at success.
9 min
The Rise of Virtual Influencers: Should You Be Working With Them?
Discover everything you need to know about the virtual influencer craze sweeping Instagram - learn about their history, types, pros and cons, and much more.
6 min
What are nano-influencers and how do they differ from traditional influencers?
Influencers come in many shapes and sizes – and while that may be true in the literal sense, it’s equally as true when it comes to their account statistics. One of the ways in which we differentiate influencers is by follower count, which brings us to the smallest, but also the most common category of influencer – the nano-influencer.
7 min
Why Brand Ambassadors Matter and How to Find the Right One for You
Having a face for your brand can transform your marketing strategy. Discover what a brand ambassador is, why they matter, and how to find the best one.