The HypeAuditor Blog

AI influencers are a new trend, and they come with their own benefits and challenges. Learn all about them and how they fit into your marketing plans.

Though the age of influencers isn’t over yet, here is the latest innovation that is conquering the realm of digital marketing: Generative Artificial Intelligence. After its appearance, it didn’t take long for influencers - and marketing professionals alike - to realize how much help GenAI can provide in content creation and optimization.

This article will discuss how AI can assist in a critical stage of influence marketing: outreach and relationship management. We’ll also explore what elements require human interaction and customization to ensure that communication between your brand and influencers is honest and doesn’t seem robotic.

Explore the ways that AI is improving the field of influencer marketing including influencer discovery, fraud detection, tracking audience sentiment, and more.

AI is impacting influencer marketing by providing room for AI and CGI influencers, revolutionizing influencer discovery, and facilitating scaling and optimizing campaigns through advanced analytics and content creation.

YouTube analytics can definitely help businesses improve their strategy, but smart brands know that to succeed they have to evaluate their competitors, too. YouTube’s built-in analytics feature saves the day when brands want to learn more about their audience and performance but how to check YouTube analytics of other channels?