9 min
What Are KOLs and How Do They Differ From Influencers?
Get a detailed rundown of what a KOL is, how they differ from influencers, and the benefits that brands can enjoy by running KOL marketing campaigns
The HypeAuditor Blog
Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
5 min
Finding the Right Influencer: How HypeAuditor’s AI-Powered Influencer Discovery Stands Out
Explore the benefits AI offers in influencer discovery and see why HypeAuditor's AI-powered discovery tool can help you achieve influencer marketing results
7 min
AI Influencer Clones: How Brands Can Benefit From The Latest Digital Trend
Understand one of the newest AI-powered trends to hit the influencer marketing landscape, how creators feel about it, and how brands stand to benefit
7 min
Mastering B2B Influencer Marketing: The Ultimate Guide
This comprehensive guide explores actionable tips and best practices to help you plan and execute a successful B2B influencer marketing campaign.
5 min
HypeAuditor Platform Updates for November 2024: Media Plans, Outreach Changes, and More
Learn about the latest updates to Media Plans, changes to influencer outreach, and other enhancements in HypeAuditor’s platform.
10 min
The Gen Alpha Revolution: How Young Creators are Redefining Influencer Marketing
Explore the latest generation of influencers, why they're succeeding, and the ethical implications brands should keep in mind before considering them
12 min
Influencer Marketing for Different Generations
It is widely discussed how well influencer marketing works with younger generations - especially Millennials and Generation Z. They are the most skeptical when it comes to traditional brand-produced ads. They heavily rely on social proof, online recommendations, and their peers’ thoughts. But what about other generations? Can influencers reach them?
