The HypeAuditor Blog

Instagram has become one of the mandatory platforms for political communication. 164 world leaders from different countries have official verified accounts, which are maintained by their press service. Instagram is an effective and cost-free tool for communicating with citizens and potential voters.

Technology usage across all generations from Baby Boomers to Gen X to Millennials and beyond continues to grow. Covid accelerated digitalization and the number of active social media users have increased by 10.5%. It became interesting for us to look at the Instagram influencers in terms of their belonging to a particular generation and their features of content production.

HypeAuditor’s new Competitor Grid reveals which brands are leading the way when it comes to influencer marketing 10th March 2021 - HypeAuditor, the AI analytics platform for brands who want fair, transparent and effective influencer marketing, has today released new research into the UK brands that are performing best when it comes to Instagram influencer

Learn the ins and outs of Gymshark's Instagram influencer marketing strategy. Discover influencers they work with, content within their influencer campaign, and their successful tactics.

There were 10 640 000 Instagram users in Australia in November 2020, which accounted for 41.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing. In this report, we will provide you with the most current Instagram influencers insights and benchmarks and give a data-driven look into the state of Instagram in Australia.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in Kazakhstan after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of