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Small influencers: the new secret weapon of small and large businesses alike that want to succeed on Instagram. Despite their modest following they have the most engaged audiences. What makes them brands’ favorite partners is the authentic relationship they forge with their followers, their relatable nature, and their expertise in their niche.

Twitter hasn’t been as popular as Facebook, Instagram, YouTube, or TikTok. Its user base is merely above 335 million and since Elon Musk bought the platform it lost millions of subscribers, including brands. Its content format is short and textual and allows real-time discussions. This poses a challenge for many brands and industries that build on visuality and lengthy content.

What social media platform comes to your mind if you think of influencer marketing? Most likely, Instagram will be the first to come up – or maybe the second. Indeed, Instagram has become the major platform for influencer marketing, with more than 2 billion active users and diverse content formats and features. It would be a missed opportunity for content creators and businesses not to capitalize on Instagram’s broad audience and visual abilities.

In the last few years, TikTok has grown rapidly, especially among Gen Z and young Millennials. What’s its secret? TikTok content is relatable, unique, authentic, and prone to go viral. The platform’s users are considered the most engaging, with 92% of them liking, sharing, or commenting after they are exposed to a video.

Affiliate marketing has been a popular digital marketing tactic for many brands. Businesses usually partner with bloggers, podcasters, YouTubers, and niche website owners as affiliates who promote a business’s services or products on their channels. It is a transactional relationship aiming to grow the merchant’s sales and traffic. In turn, publishers get a commission after each successful conversion.

According to businesses, finding influencers is one of the top three challenges of influencer marketing. The question then arises, how difficult is it to find local influencers? In this blog post, we’ll recount 14 online and offline techniques that enable you to find social media influencers in your area.

Partnering with the right YouTubers presents a huge opportunity for brands to tap into unique audiences and build credibility through them. However, finding the right creator for your business among more than 2 billion active users seems like finding a needle in a haystack.

Social media posts contain an abundance of valuable information about user sentiments and popular topics, but only a small army of people can navigate this vast expanse of content manually. To address these challenging tasks, we have designed the Media Monitor tool to assist marketers and companies in overcoming the above undertakings and many more.

We are thrilled to announce that HypeAuditor was recognized as a Leader in seven and a High Performer in two G2 Spring reports for 2024. In particular, we are proud to be acknowledged as a Leader in the influencer marketing platform Grid® report.

Discover key alternatives to Klear with similar features that can help you boost your influencer marketing strategy.

Explore why businesses are considering alternatives to Heepsy for influencer marketing, and what other platforms offer have to offer

Looking for AspireIQ alternatives? Let's explore what factors should be considered in that search and see what are the top influencer marketing platforms that suit your needs.

Explore these diverse platforms and find the perfect fit to unlock the full potential of your influencer marketing strategy.

The focus has shifted from reaching the largest possible audience to reaching a relevant audience. Personalization and influencer marketing remain crucial, but businesses should narrow their focus to specific markets if they want to make an impact. The keyword here is niche influencers and with our new tool, you'll find them in a flash.

In our blog post, we list some of the best YouTube analytics tools that help users produce and optimize content and measure its impact. We’ll also mention several of the best free YouTube analytics tools for those who are conscious of their budgets. After reading this article, you will have the knowledge to choose the right YouTube analytics tool for analyzing your video's performance and audience and optimizing your content strategy.

If a business wants to maintain or improve its reach, grow its client base, and excel in multiple channels, it will need a small army of marketing experts to handle key marketing activities. Fortunately, there are plenty of digital marketing tools out there that, on the one hand, reduce workloads and, on the other hand, speed up strenuous marketing processes. In this piece, we’ll list the best free marketing tools available for email marketing, writing content, social media scheduling, analytics, managing customer relationships, and SEO.

Whether an educational resource or an aesthetically pleasing image, content is the linchpin that connects brands with their target audiences. It serves many purposes, from increasing brand awareness to engaging audiences to leading them to take the next step, such as subscribing, following, downloading, or purchasing.

Plenty of social media management tools for agencies have come forth in recent years consolidating arduous duties into one dashboard. Social media marketing teams can use these solutions to save time and manpower, resulting in stronger relationships with their clients and more efficient social media project management. This article will review the 10 best social media management tools, including their key features and strongest points.

Brand content can range from short text posts and images to videos and infographics on social media. Awareness, however, can only be maintained when quality content is posted consistently and at the right time. This is where a social media management platform comes into the picture. By using it, you can coordinate postings across various social networks from a single location.

Are you wondering how to get people's attention to your product or service? Do you have trouble increasing brand awareness or generating leads with your branded content? Struggling to reach more people on social media? The good news is there is a solution that ticks off all of these boxes simultaneously: an influencer giveaway campaign.