Annamária Fejes

Anna is an influencer marketing expert and content marketing writer at HypeAuditor. She enjoys discovering new social media trends and features.
About the author
Navigating the Influencer Niche Search: Unveiling the Power of Precision
6 min
Navigating the Influencer Niche Search: Unveiling the Power of Precision
The focus has shifted from reaching the largest possible audience to reaching a relevant audience. Personalization and influencer marketing remain crucial, but businesses should narrow their focus to specific markets if they want to make an impact. The keyword here is niche influencers and with our new tool, you'll find them in a flash.
The 15 Best YouTube Analytics Tools for 2024
14 min
The 15 Best YouTube Analytics Tools for 2024
In our blog post, we list some of the best YouTube analytics tools that help users produce and optimize content and measure its impact. We’ll also mention several of the best free YouTube analytics tools for those who are conscious of their budgets. After reading this article, you will have the knowledge to choose the right YouTube analytics tool for analyzing your video's performance and audience and optimizing your content strategy.
The 25 Best Free Marketing Tools for Businesses
14 min
The 25 Best Free Marketing Tools for Businesses
If a business wants to maintain or improve its reach, grow its client base, and excel in multiple channels, it will need a small army of marketing experts to handle key marketing activities. Fortunately, there are plenty of digital marketing tools out there that, on the one hand, reduce workloads and, on the other hand, speed up strenuous marketing processes. In this piece, we’ll list the best free marketing tools available for email marketing, writing content, social media scheduling, analytics, managing customer relationships, and SEO.
10 Best Social Media Management Tools for Agencies in 2024
13 min
10 Best Social Media Management Tools for Agencies in 2024
Plenty of social media management tools for agencies have come forth in recent years consolidating arduous duties into one dashboard. Social media marketing teams can use these solutions to save time and manpower, resulting in stronger relationships with their clients and more efficient social media project management. This article will review the 10 best social media management tools, including their key features and strongest points.
15 Best Social Media Scheduling Tools for 2024
18 min
15 Best Social Media Scheduling Tools for 2024
Brand content can range from short text posts and images to videos and infographics on social media. Awareness, however, can only be maintained when quality content is posted consistently and at the right time. This is where a social media management platform comes into the picture. By using it, you can coordinate postings across various social networks from a single location.
What Is a Giveaway Campaign? Practical Tips and Creative Ideas for a Greater Impact
8 min
What Is a Giveaway Campaign? Practical Tips and Creative Ideas for a Greater Impact
Are you wondering how to get people's attention to your product or service? Do you have trouble increasing brand awareness or generating leads with your branded content? Struggling to reach more people on social media? The good news is there is a solution that ticks off all of these boxes simultaneously: an influencer giveaway campaign.
Sponsored Posts Defined: What Are They and How Can They Boost Your Marketing Efforts?
7 min
Sponsored Posts Defined: What Are They and How Can They Boost Your Marketing Efforts?
The introduction of social media sponsored posts, allowed companies to get back in the public's eye, standing out from all the noise present on socials. It's no secret that TikTok and Instagram sponsored posts are popular, but contrary to popular belief, there's more to paid promotions besides working with influencers. Let's explore the options together!
Top 5 Industries with the Most Sponsored Posts on Instagram
8 min
Top 5 Industries with the Most Sponsored Posts on Instagram
Sponsored content can give industry players a huge advantage. It's more targeted, so only people who are interested in the product see the ad. As a result, companies can increase brand awareness and revenue, which gives them an edge.
7 Feasible Tips to Improve Your Product Seeding Strategy
5 min
7 Feasible Tips to Improve Your Product Seeding Strategy
A product seeding campaign or influencer gifting is when brands send a free product to influencers in an attempt to reach new or distinct audiences, increase brand awareness, drive engagement and website traffic, or gain social proof through creator endorsements.
Working with Influencers: Everything Brands Need to Know from Discovery to Relationship Management
19 min
Working with Influencers: Everything Brands Need to Know from Discovery to Relationship Management
The growth of social media and the consumption of online content has led to the emergence of people who are not only consumers but also creators of content. As a result of their popularity and expertise, they developed a large fan base that engaged with their content frequently. This and the distrust customers have for brand advertisements caused businesses to realize people need social proof, which is genuine recommendations from people they trust. Thus, working with influencers has become a prominent part of modern marketing.
9 Popular Influencer Marketing Campaign Types: A Brand’s Guide to Leveraging Creator Collaborations
19 min
9 Popular Influencer Marketing Campaign Types: A Brand’s Guide to Leveraging Creator Collaborations
As a result of social media outlets, the concept of social proof and influence has arisen, and due to this, the first influencers have appeared on the scene. Initially, they were the social media users who were followed and listened to by millions of people around the world. Businesses were quick to team up with them and advertise their products through them. A new marketing tactic involving creators was born: influencer marketing campaigns.
User-Generated Content: How to Build Credibility and Trust by Harnessing Your Customers’ Content
9 min
User-Generated Content: How to Build Credibility and Trust by Harnessing Your Customers’ Content
The opinions and reviews of real customers have always been incredibly influential but in the absence of personal contact, user-generated evaluations, and product descriptions became more prominent on the internet. Furthermore, users began to believe less and less in the brand's advertisements, and more in the thoughts of regular consumers. The most influential type of content is user-generated content (UGC in short), and without it, people are more likely to abandon their purchases.
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
6 min
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.
TikTok Engagement Rate: Everything Brands Need to Know
6 min
TikTok Engagement Rate: Everything Brands Need to Know
TikTok's posts have the highest engagement rate per post of all social networks. User-friendly creative tools, the increased popularity of short videos, and the platform's potential for virality all encourage users to interact with uploaded content. A growing number of brands leverage the viral and engagement potential of TikTok influencers to keep up with current trends and connect with young consumers.
Affiliate Marketing vs Influencer Marketing: What's the Difference?
14 min
Affiliate Marketing vs Influencer Marketing: What's the Difference?
Although many consider affiliate marketing and influencer marketing to be the same, the two should not be confused. Affiliate marketing has been around for a while before influencer marketing skyrocketed in popularity. Business owners can benefit from both of these strategies, although they differ in many ways, including how they are developed, the costs they involve, what goals companies can achieve through them, and what their return on investment is.
3 Influencer Marketing Measurement Challenges and How to Overcome Them
8 min
3 Influencer Marketing Measurement Challenges and How to Overcome Them
It’s not a secret that influencer marketing has gained popularity over the past decade, thus it's no wonder that multiple companies dedicate larger budgets to working with influencers every year. But with everything in life, this marketing strategy only makes sense if its effectiveness is assessed. Furthermore, measuring isn't enough on its own. It is also important to know when, what, and for how long to measure.
How to Make Money on Instagram as an Influencer?
8 min
How to Make Money on Instagram as an Influencer?
Is Instagram a regular part of your life or is there something unique that you'd like to share with the world? Would you rather make money from your sponsored post on Instagram than scroll through other people's? Then this article is for you.