The HypeAuditor Blog

YouTube analytics can definitely help businesses improve their strategy, but smart brands know that to succeed they have to evaluate their competitors, too. YouTube’s built-in analytics feature saves the day when brands want to learn more about their audience and performance but how to check YouTube analytics of other channels?

See how AI is enabling brands to make faster, smarter decisions about influencers and reshaping the future of influencer marketing

Creators appear and disappear in the blink of an eye. One mismatched social media celebrity can erode your credibility, damage your reputation, and cause financial loss. Making swift and informed decisions can be the difference between a campaign’s downfall or success.

Discover how to work with influencers, develop a successful strategy, and understand where the industry is heading with our influencer marketing guide.

Originally created for sharing photos, experiences, and memories, Instagram has evolved into a multifaceted platform. While users can still use the app for its original purposes, it also became one of the key channels for brands to engage with consumers in an authentic way, acquire new customers, and showcase their products. Instagram has become a fierce arena for vying for users’ attention. Businesses have to compete with local and international companies.

Small influencers: the new secret weapon of small and large businesses alike that want to succeed on Instagram. Despite their modest following they have the most engaged audiences. What makes them brands’ favorite partners is the authentic relationship they forge with their followers, their relatable nature, and their expertise in their niche.