Anna Komok

Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the

HypeAuditor has conducted a survey among 1600 influencers from over 40 countries to reveal how much they earn for different formats of advertising on Instagram and who - men or women - receive higher remuneration for the publications.

Engagement Rate or ER is a metric that helps you understand how engaged is an influencer’s audience. Low ER indicates that the audience does not like the content. Extremely low ER says that most of the creator’s followers are bots or inactive accounts.

In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.

The Instagram Follow/Unfollow trick is one of the most common hacks to grow followers on Instagram. Read to learn why you should stop using it right away.

The article covers the topic of fake followers. We'll share ways to get rid of bots on Instagram and explain why you need to clean up your Instagram account.

To help businesses understand the quality of influencers' audience, we developed the Audience Quality Score. In this article, we'll explain what AQS is and how to read the Instagram quality score.

Find out how to access and use Instagram Insights to measure your account performance. Optimize your Instagram strategy based on actionable content insights.

This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on their followers count.

There is no single standard pricing in the influencer marketing industry. Each influencer decides on how much they charge for the collaboration on a case-by-case basis. Moreover, this amount is not fixed. For the same post, they may ask for $3,000 today, and $5,000 tomorrow. This is not a made-up example, but a real case from our experience.

Instagram engagement rate helps you measure how frequently your audience engages with your content. Find out how to calculate it and what is considered a good engagement rate on Instagram.