Anna is the Head of Marketing and PR at HypeAuditor, the most accurate and in-depth Instagram and YouTube analytics tool on the market. She is passionate about influencer marketing and Instagram analytics.
Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the
Influencer marketing analytics and reportingJuly 12, 2020
HypeAuditor has conducted a survey among 1600 influencers from over 40 countries to reveal how much they earn for different formats of advertising on Instagram and who - men or women - receive higher remuneration for the publications.
Engagement Rate or ER is a metric that helps you understand how engaged is an influencer’s audience. Low ER indicates that the audience does not like the content. Extremely low ER says that most of the creator’s followers are bots or inactive accounts.
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.
This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on their followers count.
There is no single standard pricing in the influencer marketing industry. Each influencer decides on how much they charge for the collaboration on a case-by-case basis. Moreover, this amount is not fixed. For the same post, they may ask for $3,000 today, and $5,000 tomorrow. This is not a made-up example, but a real case from our experience.