Influencer marketing strategy

Learn how you can put your influencer marketing strategy in the right place and achieve success.
Influencer Seeding: How to Get Creators to Promote Your Products?
8 min
Influencer Seeding: How to Get Creators to Promote Your Products?
A network of influential customers or individuals sharing their - hopefully positive - thoughts on your products would be a dream come true for any business. Influencer seeding (also known as product seeding) enables brands to better reach their intended customers through trustworthy user-generated content and influencer recommendations in a budget-friendly manner. This collaboration involves businesses giving freebies to creators they think will love their products.
Building an Effective Influencer Marketing Strategy: Tips for Startups
12 min
Building an Effective Influencer Marketing Strategy: Tips for Startups
Businesses are in a tough position when it comes to standing out and making a name for themselves. This is especially true for startups. Many of these businesses have emerged to meet emerging customer trends, often disrupting long-established and competitive markets. Creator endorsements similarly disrupted traditional marketing techniques that relied heavily on TV and newspaper ads. Despite many people thinking influencer marketing is expensive, even small businesses can leverage creators to bolster their brand in saturated markets and reach prospective customers.
How to Get Influencers to Post About Your Brand During a Gifting Campaign
9 min
How to Get Influencers to Post About Your Brand During a Gifting Campaign
Gifting is the provision of free samples or services to creators who in turn review or endorse them on their social media channels. Sounds easy and doesn’t pose a high financial risk for businesses. Even so, there’s no guarantee that all influencers will post about your products as expected or at all. So what can you do if creators don’t publish content about your gift or brand? More importantly, how can you prevent or reduce the chance of this happening? In this article, we will answer these questions.
Developing an Influencer Marketing Strategy - A How-To Guide
6 min
Developing an Influencer Marketing Strategy - A How-To Guide
The popularity of influencer marketing is constantly growing. Companies should focus on creating a compelling influencer marketing strategy if they want to reap the benefits of this type of marketing. There are many factors to consider when developing an influencer marketing strategy. In this article, we will cover the basics of creating a successful strategy.
How to Use Reaction Videos to Boost Your Brand
7 min
How to Use Reaction Videos to Boost Your Brand
There are very few internet trends that can take over every niche and style of social media - but reaction videos did just that! They became popular in so many different areas, from business and entertainment to sports to marketing. They are highly versatile, and you can use them in a variety of ways if