With over 13 years of experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.
The popularity of influencer marketing is constantly growing. Companies should focus on creating a compelling influencer marketing strategy if they want to reap the benefits of this type of marketing. There are many factors to consider when developing an influencer marketing strategy. In this article, we will cover the basics of creating a successful strategy.