Harshita Agrawal

Harshita Agrawal is the Founder of eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.
About the author
How Influencers May Improve a Brand’s Reputation
5 min
How Influencers May Improve a Brand’s Reputation
As a digital firm always looking for methods to provide its clients a competitive edge, we recommend and implement social media influencer marketing as part of a comprehensive brand reputation strategy to help companies get visibility. Our clients are shifting their attention to influencer marketing to promote their brands on social media.
A Step-by-Step Guide on How to Recover Your Instagram Account
5 min
A Step-by-Step Guide on How to Recover Your Instagram Account
As a marketing and networking tool, Instagram is vital for businesses to create various influencer marketing campaigns. However, imagine for a moment that your account got hacked. What should you do? First, don't panic—you're not alone. If you got an Instagram hacked account, you must recover it as soon as possible. Here are the procedures to regain access to your Instagram account and precautions you may take to strengthen your online security.
Crash Course in Earned Media Value in Influencer Marketing
5 min
Crash Course in Earned Media Value in Influencer Marketing
arned Media Value (EMV) is your brand’s social recognition. It’s what your brand has earned in social media in the form of recommendations, reviews, user-generated content, and shares. Maybe you would have seen the Starbucks page with a lot of people enjoying their coffee. That’s their EMV. 
TikTok vs Instagram: The Influencer Marketing Platform of the Future
4 min
TikTok vs Instagram: The Influencer Marketing Platform of the Future
The massive TikTok explosion has had millions of users creating TikTok videos and going viral overnight. The brands began noticing the growing power of TikTok and started creating their own accounts too. Instagram, which has been the predominant app for all influencer marketing activities noticed rising influencer collaborations on TikTok. Brands like Gymshark, Chipotle, Guess
Giveaways: The Pros and Cons of Launching an Instagram Giveaway
5 min
Giveaways: The Pros and Cons of Launching an Instagram Giveaway
Read on to learn more about Instagram giveaway contests. We'll explain what it is, show you different types of giveaways, as well as their pros and cons.
15 Ways to Increase Instagram Engagement
4 min
15 Ways to Increase Instagram Engagement
There were some major changes that would define Instagram engagement for years to come. With the like count hidden in a lot of countries, it becomes imperative to focus on engagement metrics like comments, views, story views, and story interaction. In this article, we will look at some of the best ways to increase Instagram engagement.
Is your Instagram Account Blocked, Restricted or Shadowbanned?
6 min
Is your Instagram Account Blocked, Restricted or Shadowbanned?
In this post, you will find out why your Instagram account can be blocked, restricted, or shadowbanned and discover effective ways to recover your account.
What Navigation in Instagram Stories Actually Means
5 min
What Navigation in Instagram Stories Actually Means
Learn more about Instagram Stories Analytics. Find out what navigation in Instagram Stories means and why it matters when building a data-powered strategy.
4 Tips to Make Viewers Watch Your YouTube Video till the End
5 min
4 Tips to Make Viewers Watch Your YouTube Video till the End
Your YouTube video’s watch time is an important metric to know how much your viewers like your video. It’s good to know whether your viewers are rewatching your videos or dropping them off early or repeating the same scenes. If your viewers are rewatching, then you have clearly done a good job of filming your video.
Why Should You Start a YouTube Channel in 2022 and How to Do it
4 min
Why Should You Start a YouTube Channel in 2022 and How to Do it
Feel it’s too late to start a YouTube channel in 2020? A lot of people will say that it indeed is. YouTube is cluttered with videos and making your own space NOW can be a lot of effort. YouTube is the second largest search engine on the Internet after Google with more than one billion
Can You Get Banned for Buying Instagram Followers and Likes?
5 min
Can You Get Banned for Buying Instagram Followers and Likes?
Can you get banned for buying likes and followers on Instagram? Many of those who want to grow their Instagram accounts ask this question and many aspiring social media managers still think that it’s a good idea to use tools for follower and engagement growth. In this post, we’ll explain why you should never ever do that.
3 Easy Ways to Monitor Instagram Traffic and Sales
4 min
3 Easy Ways to Monitor Instagram Traffic and Sales
Tracking traffic and sales from Instagram is important for many companies promoting their brand on the platform. This guide provides 3 ways to check traffic on Instagram with examples.
Are Instagram Shadowbans real? How to test if you're shadowbanned
3 min
Are Instagram Shadowbans real? How to test if you're shadowbanned
Is Instagram shadowban a myth or a fact? Before I go ahead explaining the existence of the shadowban, here’s what Instagram shadowban actually means: Instagram shadowban is Instagram limiting the reach of your posts by banning it from appearing on certain hashtags or the Explore page. This has a direct result on the account that is shadowbanned as their posts reach less people and they get low engagement (likes, followers, comments) on their Instagram profile. 
The Right Time to Create Instagram Posts for Maximum Likes in 2023
3 min
The Right Time to Create Instagram Posts for Maximum Likes in 2023
Is there actually a best time to post on Instagram and should you really care about the timing of your post? Yes. Yes. Yes. Instagram algorithm is getting smarter everyday and though the quality of the post is of utmost importance in determining its engagement and position in the feed, timing is crucial too. Instagram feed is not chronological, but as recently stated by Instagram, timeliness of the post does matter.
Becoming an Instagram Influencer: How Many Followers Do You Need?
4 min
Becoming an Instagram Influencer: How Many Followers Do You Need?
Wondering how many followers you need to be an Instagram influencer? You can be an Instagram influencer even with 1,000 followers. But there are several factors that determine an influencer’s success.