10 min
How to Measure Influencer Marketing: 13 Metrics with Formulas
Find out how to measure influencer marketing success using 13 metrics including formulas and detailed explanations for each.
Influencer marketing benchmarking
Learn how to compare your campaigns to industry standards and competitors, and use the insights gained to optimize your strategy for better results. With expert tips and guidance, this category is designed to help you stay ahead of the competition and continuously improve your influencer marketing efforts.
2 min
How different types of content perform on Instagram
HypeAuditor analyzed 77.6 million Instagram posts to see how different types of content perform on Instagram.
2 min
Instagram Engagement Rate Benchmark: 2018 vs 2019
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.