Instagram Engagement Rate Benchmark: 2018 vs 2019

Instagram Engagement Rate Benchmark: 2018 vs 2019

In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. 

The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER. The most active audience have influencers with less than 5K followers.

Instagram Engagement Rate in 2018 vs 2019

If we compare Instagram Engagement Rate in 2018 and 2019, we will see that it has grown.

Try our Free Engagement Rate Calculator

For all groups of influencers ER has increased on 22-25%, except influencers who have between 5K and 20K followers, their ER increased only on 6%.

Instagram Engagement Rate in 2018 vs 2019Instagram Engagement Rate in 2018 vs 2019

Want to partner with influencers who will be right for your brand?
Find the best creators with HypeAuditor Influencer Discovery and its 67.7M+ account database.
Anna Komok
Anna is the Head of Marketing and PR at HypeAuditor, the most accurate and in-depth Instagram and YouTube analytics tool on the market. She is passionate about influencer marketing and Instagram analytics.
Topics:Influencer marketing analytics
April 11, 2019
Don’t forget share this post!
Anna Komok
Anna is the Head of Marketing and PR at HypeAuditor, the most accurate and in-depth Instagram and YouTube analytics tool on the market. She is passionate about influencer marketing and Instagram analytics.
Level Up Your Influencer Marketing with HypeAuditor
G2 Global Leader among influencer marketing tools trusted by 750,000 businesses and influencers
Want to partner with influencers who will be right for your brand?
Find the best creators with HypeAuditor Influencer Discovery and its 67.7M+ account database.