Instagram Engagement Rate Benchmark: 2018 vs 2019

Instagram Engagement Rate Benchmark: 2018 vs 2019

In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. 

The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER. The most active audience have influencers with less than 5K followers.

Instagram Engagement Rate in 2018 vs 2019

If we compare Instagram Engagement Rate in 2018 and 2019, we will see that it has grown.

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For all groups of influencers ER has increased on 22-25%, except influencers who have between 5K and 20K followers, their ER increased only on 6%.

Instagram Engagement Rate in 2018 vs 2019

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Anna is the Head of Marketing and PR at HypeAuditor, the most accurate and in-depth Instagram and YouTube analytics tool on the market. She is passionate about influencer marketing and Instagram analytics.
Topics:Influencer marketing benchmarking
April 11, 2019
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Anna is the Head of Marketing and PR at HypeAuditor, the most accurate and in-depth Instagram and YouTube analytics tool on the market. She is passionate about influencer marketing and Instagram analytics.
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Want to partner with influencers who will be right for your brand?
Find the best creators with HypeAuditor Influencer Discovery and its 92.4M+ account database.