In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers.
The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER. The most active audience have influencers with less than 5K followers.
If we compare Instagram Engagement Rate in 2018 and 2019, we will see that it has grown.
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For all groups of influencers ER has increased on 22-25%, except influencers who have between 5K and 20K followers, their ER increased only on 6%.
Instagram Engagement Rate in 2018 vs 2019