5 min
How Babyboo Became One of Instagram’s Top Growing Fashion Brands in 2025
From night-outs to weddings, Babyboo made 2025 its year on Instagram by turning pretty dresses into shareable moments. Take a look at what sets them apart.
Benchmarking
Find out the latest industry standards and benchmarks for data-driven campaign success.
5 min
How Red Bull Grew Its Instagram Audience in 2025
See how Red Bull gained 6M followers in 12 months on Instagram with insights from our 2025 Food & Beverage report.
5 min
What Made Victoria’s Secret One of Instagram’s Top-Growing Fashion Brands in 2025
Victoria’s Secret made one of the biggest moves on Instagram in 2025 by embracing authenticity, self-love, and real voices. Find out how they did it.
5 min
Why Volkswagen’s Instagram Strategy Stands Out Among Auto Brands in 2025
Discover how Volkswagen gained 1M followers in 12 months with exclusive data, insights, and tips from our 2025 report.
5 min
How Shein Led the Fashion Industry through Instagram Growth in 2025
See how Shein topped Instagram’s fashion charts in 2025, growing by 2.8M followers through trend-driven content, creator collaborations, and community power.
5 min
What Made BMW A Top-Growing Auto Brand on Instagram in 2025
See how BMW gained 2.3M followers in 12 months with insights from our 2025 automotive brand report.
5 min
What Made Jaguar the Top-Growing Auto Brand on Instagram for 2025
See how Jaguar gained 3.5M followers in 12 months with exclusive data and insights from our 2025 automotive brand report.
5 min
The Fastest-Growing Food Brands on Instagram in 2025: Winning Strategies
Get the verified stats, creator strategy, and lessons behind the top growing food brands on Instagram and their success.
5 min
The Fastest-Growing Ecommerce Brands on Instagram in 2025: What’s Working Right Now
Discover which ecommerce brands led Instagram growth in 2025 and the creator and content strategies that got them there.
5 min
The Fastest-Growing Sportswear Brands on Instagram in 2025: What’s Building Momentum
Alo, Adidas, and On lead Instagram growth in 2025. Discover how they used creators, Reels, and community content to do it.
5 min
The Fastest-Growing Auto Brands on Instagram in 2025: What’s Driving Results
See which auto brands topped Instagram growth charts in 2025 and learn from their strategies and collaborations.
2 min
How different types of content perform on Instagram
HypeAuditor analyzed 77.6 million Instagram posts to see how different types of content perform on Instagram.
2 min
Instagram Engagement Rate Benchmark: 2018 vs 2019
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.
1 min
Comparing Instagram Engagement Rates: Micro vs Mega Influencers
This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on their followers count.
