State of TikTok in Canada

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.

TikTok became available in Canada after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.

HypeAuditor conducted a brief research to find out how the TikTok influencer ecosystem looks like in Canada.

For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts those have over 1000 followers) from around the world and 31K influencers from Canada.

Key Findings

  • Canada is on the 14th place by the number of TikTok influencers (accounts with over 1000 subscribers). 0.94% of TikTok influencers are from the Canada.
  • 4.88% of influencers in Canada have over 100K followers, they can collaborate with brands and get paid for advertising.
  • On average TikTok influencers in Canada have 240 videos uploaded into their feed.
  • In Canada 11.8% of influencers accounts have over 500 media entries.
  • Core TikTok audience in Canada are female between 13 and 24 years old (48.88%).
  • Engagement Rate of TikTok influencers in Canada is 16.65% and it is higher than average worldwide Engagement Rate

Distribution of TikTok influencers by Countries

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Canada is on the 14th place by the number of TikTok influencers globally (accounts with over 1000 subscribers). 0.94% of TikTok influencers are from Canada.

Distribution of TikTok influencers by number of followers in Canada

The majority of TikTok influencers in Canada have between 1K and 5K followers. Only 4.98% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.

TikTok content in Canada

For many TikTok influencers TikTok can be not just a hobby but a potential source of income.

On average TikTok influencers in Canada have 240 videos uploaded into their feed. It is 7.4% lower than the global average uploaded number of videos, which is 260.

In Canada 11.8% of influencers accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries. 

Audience of TikTok Influencers in Canada

Core TikTok audiences in Canada are female between 13 and 24 years old (48.88%).

There is also a large number of users between 13 and 24 years old (69%).

Engagement Rate of TikTok Influencers in Canada

Average Engagement Rate Worldwide is 15.86% and Average Engagement Rate in Canada is 16.65%.

Engagement Rate is Likes + Comments + Shares divided by Views number.

Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.

It is also worth noting that the average engagement of TikTok influencers in Canada is 4.5% higher as the worldwide average, that means that TikTok audience in Canada is more engaged in influencer’s content in Canada.

Average interactions per TikTok post in Canada

On the table you can see the Engagement Rate by Tiers (TikTok accounts with different number of followers) and what it consists of.
For example average post views of an account that has from 20K to 100K followers in Canada is 9 185 and the average number of comments that gets that account is 27.1.

Top 10 TikTok influencers in Canada

1. @coltyy
Number of followers: 7M
Number of likes: 142M
ER: 25.32%

@coltyy

Honestly was fun until I began running out of oxygen 😂😅 Who would you try this with?! @tawpruitt #FamilyFun #fyp

♬ Classical Music – Classical Music

2. @ericstruk
Number of followers: 6.7M
Number of likes: 245.8M
ER: 25.56%

@ericstruk

wanna see the results? They’re SO GOOD🥰 #tutorial #BTS

♬ original sound – Eric Struk

3. @gabrielabee
Number of followers: 5.9M
Number of likes: 122.8M
ER: 20.68%

4. @benoftheweek
Number of followers: 5.7M
Number of likes: 232M
ER: 29.89%

5. @xobrooklynne
Number of followers: 5.6M
Number of likes: 233.3M
ER: 21.5%

@xobrooklynne

Hey you!! Guess what? You body / figure doesn’t define your self worth :)) hourglass or not I think you are gorgeous! #pov <3

♬ I TRIED TO SHOW MY WEIGHT LOSS – Hannah Jean

6. @aaron_hey_aaron
Number of followers: 5.5M
Number of likes: 233.9M
ER: 38.28%

@aaron_hey_aaron

Dobby is older than our whole planet I swear

♬ original sound – 🔅aaron sun

7. @celinaspookyboo
Number of followers: 5.3M
Number of likes: 148.2M
ER: 23.04%

8. @ehbeefamily
Number of followers: 5M
Number of likes: 72.6M
ER: 18.62%

@ehbeefamily

#duet with @gabrielabee – They never invite me to the dancy tiktaks

♬ IF I WAS A RICH GORL DANCE – jadenbarbz

9. @shrouqsunshine
Number of followers: 5M
Number of likes: 212.8M
ER: 10.86%

10. @annamcnulty
Number of followers: 4.8M
Number of likes: 87.2M
ER: 23.66%

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.