The State of TikTok in Canada

In a world where social media platforms are constantly vying for our attention, TikTok has emerged as a global sensation, captivating audiences with its short-form videos, creative expression, and viral trends. As the digital landscape continues to evolve, Canada has not been immune to the allure of this addictive app, experiencing a surge in TikTok's popularity and transforming the way Canadians consume and engage with online content.

Since its launch in 2016, TikTok has rapidly gained traction, boasting over two billion downloads worldwide. Its unique algorithm-driven feed, which offers personalized content recommendations tailored to individual users' preferences, has proven to be a recipe for success. Whether it's comedic sketches, dance challenges, DIY hacks, or poignant social commentary, TikTok has become a cultural melting pot where users can connect, share, and entertain.

Canada, with its vast and diverse population, has embraced TikTok with open arms. From bustling cities to remote communities, users across the country have flocked to the platform, creating a vibrant tapestry of Canadian content that reflects the nation's eclectic spirit. Canadians of all ages and backgrounds have found solace and inspiration in TikTok, using it as a platform for self-expression, creativity, and community-building.

Most of the TikTok influencers in Canada are nano-influencers with 1 to 10 thousand followers.

There is a direct relationship between the number of posts in an account and the number of followers. Accounts with more than a million followers posted an average of 937 posts.

Engagement Rate (ER) refers to the percentage of an audience that actively interacts with influencer content through actions such as likes, comments, or shares. This crucial metric is determined by dividing the total number of reactions by the total number of views. In Canada, the average Engagement Rate across all tiers stands at 11.29%. Interestingly, nano influencers, who typically have a smaller but highly engaged audience, boast the highest engagement rate at an impressive 12.23%. This statistic showcases the significance of these micro-influencers in fostering genuine connections and driving meaningful interactions with their dedicated followers.

The majority of TikTok's audience in Canada consists of women, accounting for 62.7% of the user base. This statistic highlights the significant presence and influence of women on the platform, showcasing their active participation and engagement within the TikTok community. The platform serves as a vibrant space for women to express themselves, share their creativity, and connect with like-minded individuals, contributing to the diverse and dynamic content landscape on TikTok in Canada.

Top TikTok accounts from Canada

1.Kallmekris - 49.4M

2. Celinaspookyboo - 27.2M

3. Nutshellanimations - 25M

4. Yoleendadong - 17.6M

5. Leal_stephany - 17.4M

6. Enola.bedard - 16M

7. Jakeandrich - 15.2M

8. Chrisrenaudd - 15M

9. Sjbleau - 14.2M

10. Therickyberwick - 14M

1. Kallmekris - 49.4M:

   Kallmekris, also known as Kris Collins, is a prominent TikTok personality with a massive following of 49.4 million users. Known for her comedic skits, relatable content, and charismatic personality, Kallmekris has garnered a dedicated fanbase on the platform. Her videos often revolve around everyday situations, relationships, and humorous observations, resonating with audiences of all ages.

2. Celinaspookyboo - 27.2M:

   Celinaspookyboo, or simply Celina Myers, is a TikTok creator who has amassed a substantial following of 27.2 million users. She is known for her captivating storytelling, creepy makeup transformations, and horror-themed content. Celina's unique ability to create immersive and chilling narratives has captivated audiences, earning her a loyal fan base and establishing her as a prominent figure in the TikTok community.

3. Nutshellanimations - 25M:

   Nutshellanimations, the creative alias of Natalia Lozano, is a talented animator on TikTok with an impressive following of 25 million users. Natalia's animated videos often tackle a wide range of topics, from mental health awareness and social issues to personal anecdotes and heartwarming stories. Through her captivating and visually appealing animations, Nutshellanimations has become a source of inspiration and empathy for many TikTok users.

4. Yoleendadong - 17.6M:

   Yoleendadong, also known as Yoleenda, is a popular TikTok creator who has garnered a substantial following of 17.6 million users. With her vibrant personality, comedic sketches, and dance videos, Yoleenda has become a beloved figure in the TikTok community. She often showcases her dancing skills and shares light-hearted, relatable content that resonates with her diverse audience.

5. Leal_stephany - 17.4M:

   Leal_stephany, or Stephany Leal, is a TikTok creator who has amassed a following of 17.4 million users. Known for her energetic dance videos, lip-syncs, and lifestyle content, Stephany has become a prominent figure in the Canadian TikTok scene. Her engaging and entertaining videos have garnered a dedicated following and have helped her connect with a diverse community of TikTok users.

6. Enola.bedard - 16M:

   Enola.bedard, also known as Enola Bédard, is a TikTok personality who has gained a following of 16 million users. With her charming personality and creative content, Enola.bedard has captured the hearts of many TikTok users. Her videos often revolve around fashion, beauty, and lifestyle, showcasing her unique style and offering glimpses into her daily life.

7. Jakeandrich - 15.2M:

   Jakeandrich, consisting of Jake Metcalfe and Richelle Olsen, is a dynamic duo on TikTok with a following of 15.2 million users. Known for their comedy sketches, challenges, and pranks, Jakeandrich has built a loyal fanbase with their entertaining and humorous content. Their videos often feature their genuine chemistry and playful banter, keeping viewers engaged and entertained.

8. Chrisrenaudd - 15M:

   Chrisrenaudd, also known as Chris Renaud, is a TikTok creator with a following of 15 million users. Known for his comedic sketches, lip-syncs, and relatable content, Chrisrenaudd has gained popularity for his ability to bring laughter and joy to his viewers. His infectious energy and comedic timing have made him a beloved figure within the TikTok community.

9. Sjbleau - 14.2M:

   Sjbleau, or Sarah-Jade Bleau, is a TikTok creator who has amassed a following of 14.2 million users. Known for her engaging dance videos, creative transitions, and lifestyle content, Sjbleau has gained recognition as a talented and versatile content creator. Her dance routines and expressive performances have garnered attention and admiration from her followers.

10. Therickyberwick - 14M:

    Therickyberwick, or Ricky Berwick, is a Canadian TikTok personality with a following of 14 million users. Ricky, who has a unique sense of humor and an infectious personality, is known for his comedic skits, lip-syncs, and humorous commentary on various topics. Despite physical challenges, Ricky has used TikTok as a platform to share his positive outlook on life and entertain millions of followers worldwide.

Most Mentioned brands in Canada by TikTok influencers (since 1.01.23 - 30.06.23)

Post Examples:

https://www.tiktok.com/@emilykosichek/video/7213104243949997318

https://www.tiktok.com/@brandonbalfourr/video/7211610632330759429

https://www.tiktok.com/@hey_natella/video/7213736716723703046

Methodology

For this article we have analized 26 000 TikTok influencers account from Canada from our internal database. Data is actual as for June 2023.