State of TikTok in Kazakhstan

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy and talent videos.

TikTok became available in Kazakhstan after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app, the first Chinese app to achieve this.
In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019.
It was also the most-downloaded app on the App Store in 2018 and 2019.

HypeAuditor conducted a brief research to find out how the TikTok influencer ecosystem looks like in Kazakhstan.

For that research, we have analyzed 3.1 Million TikTok influencers (TikTok accounts those have over 1000 followers) from around the world and 6K influencers from Kazakhstan.

Key Findings

  • 3.41% of influencers in Kazakhstan have over 100K followers, they can collaborate with brands and get paid for advertising.
  • On average TikTok influencers in Kazakhstan have 171 videos uploaded into their feed.
  • In Kazakhstan 7.6% of influencers accounts have over 500 media entries.
  • Core TikTok audience in Kazakhstan are female between 13 and 24 years old (57.61%).
  • Engagement Rate of TikTok influencers in Kazakhstan is 14.12% and it is lower than average worldwide Engagement Rate

Distribution of TikTok influencers by number of followers in Kazakhstan

The majority of TikTok influencers in Kazakhstan have between 1K and 5K followers. Only 3.41% of influencers have over 100K followers, they can collaborate with brands and get paid for advertising.

TikTok content in Kazakhstan

For many TikTok influencers TikTok can be not just a hobby but a potential source of income.

On average TikTok influencers in Kazakhstan have 171 videos uploaded into their feed. It is 33% lower than the global average uploaded number of videos, which is 260.

In Kazakhstan 7.6% of influencers accounts have over 500 media entries. For example in India 39.4% of accounts had over 500 media entries. 

Audience of TikTok Influencers in Kazakhstan

Core TikTok audiences in Kazakhstan are female between 13 and 24 years old (57.61%).

Engagement Rate of TikTok Influencers in Kazakhstan

Average Engagement Rate Worldwide is 15.86% and Average Engagement Rate in Kazakhstan is 14.12%.

Engagement Rate is Likes + Comments + Shares divided by Views number.

Engagement Rate or ER is a commonly used benchmark of success on TikTok as it can determine if an influencer is connecting with their audience.

It is also worth noting that the average engagement of TikTok influencers in Kazakhstan is 11% lower as the worldwide average, that means that TikTok audience in Kazakhstan is less engaged in influencer’s content in Kazakhstan.

Average interactions per TikTok post in Kazakhstan

On the table you can see average intereactions by Tiers (TikTok accounts with different number of followers).
For example average post views of an account that has from 20K to 100K followers in Kazakhstan is 7 979 and the average number of comments that gets that account is 16.

Top 10 TikTok influencers in Kazakhstan

1. Хомяк


Followers: 4.6M 
Likes: 47.3M
Average views: 2.01M

2. Прощай Симбочка


Number of followers: 4.6M
Number of likes: 87.8M
Average views: 8.64M

3.  Kagiris Twins

Number of followers: 3.9M
Number of likes: 97.2M
Average views: 227K

4. Sergei030485


Number of followers: 3M
Number of likes: 31.8M
Average views: 107K

5. I_am_doshik


Number of followers: 2.5M
Number of likes: 133M
Average views: 181K

6. Ерболат Жанабылов

Number of followers: 1.5M
Number of likes: 10.4M
Average views: 142K

7. Фикус


Number of followers: 1.4M
Number of likes: 42.6M
Average views: 720K

8. Таир Ка’ли


Number of followers: 1.2M
Number of likes: 50.5M
Average views: 214K

9. 🌝mr_keks🌝


Number of followers: 1.1M
Number of likes: 32.8M
Average views: 5.86K

10. zhekafatbelly01


Number of followers: 917K
Number of likes: 10.6M
Average views: 148K

About HypeAuditor

This report was made by HypeAuditor

HypeAuditor is an AI-powered Instagram, TikTok and Youtube analytics tool that helps to get insights about the creator’s audience, increase advertisers’ ROI and safeguard authenticity in influencer marketing. It sets a standard for the Instagram analytics by providing the most accurate data.

HypeAuditor applies machine learning to determine behavioral patterns and identify fake followers and engagement on influencer accounts. It presents users with a breakdown of demographic data for an influencer’s audience and brings benchmarks for each metric for influencers with a similar number of followers.