Nick Baklanov

Nick is a marketing and research specialist at HypeAuditor, with a passion for exploring social media trends and uncovering insights to help businesses make informed decisions, recognized by leading publications and events for his expertise in influencer marketing and dedicated to driving innovation in the dynamic world of social media.
About the author
What Do Instagram Influencers Think About AI?
7 min
What Do Instagram Influencers Think About AI?
HypeAuditor conducted a survey for their "Influencers and AI" report, gathering insights from 620 Instagram influencers on their views regarding AI tools for content creation, digital clones, and AI-generated content. The survey took place between August 1 and August 30, 2024, and was distributed electronically using the contact information from the HypeAuditor database.
The State of TikTok in Canada
6 min
The State of TikTok in Canada
In a world where social media platforms are constantly vying for our attention, TikTok has emerged as a global sensation, captivating audiences with its short-form videos, creative expression, and viral trends. As the digital landscape continues to evolve, Canada has not been immune to the allure of this addictive app, experiencing a surge in TikTok's popularity and transforming the way Canadians consume and engage with online content.
The Top Virtual Instagram Influencers in 2022
5 min
The Top Virtual Instagram Influencers in 2022
Every year, we publish an article with a ranking of the world’s top virtual influencers. We’ve got you covered with all the biggest news, events, and data about the world of virtual influencers in 2022.
Influencer Marketing Market Size and Forecast to 2025
5 min
Influencer Marketing Market Size and Forecast to 2025
Our team at HypeAuditor estimates that the global Instagram influencer marketing market size is about to grow from $13.8 billion in 2021 to $22.2 billion by 2025. That is a compelling statement. However, we noticed that there are at the very least two major forces that are hugely affecting the growth rate of the Instagram Learn the key factors impacting the companies worldwide and changing the Instagram influencer marketing market size for the better good.
HypeAuditor's Report Reveals Top Trending Instagram Topics for 2022
4 min
HypeAuditor's Report Reveals Top Trending Instagram Topics for 2022
Indianapolis, IN —January 25, 2022— HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, today released its third annual “State of Influencer Marketing 2022” report. The report contains valuable insight into influencer marketing, focusing primarily on Instagram, TikTok, and YouTube, detailing the evolutions that occurred in 2021 and the predicted
Influencer Outreach Survey: Best Ways to Contact Influencers
7 min
Influencer Outreach Survey: Best Ways to Contact Influencers
HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, has released the global results of its “Influencer Outreach Survey”, providing insights into what influencers want to see from brand partners and why they would refuse to work with brands.
Our Survey Data of 1865 Instagram Influencers
11 min
Our Survey Data of 1865 Instagram Influencers
For the first HypeAuditor 2021 Influencer Income Survey we have asked 1,865 Instagram influencers about their monthly income from their Instagram account, workflow, and main sources of income to find out how much and how creators earn right now.
Instagram's Top 25 World Leaders
4 min
Instagram's Top 25 World Leaders
Instagram has become one of the mandatory platforms for political communication. 164 world leaders from different countries have official verified accounts, which are maintained by their press service. Instagram is an effective and cost-free tool for communicating with citizens and potential voters.
Who Reigns On Instagram: Gen Z, Millennials, Gen X, or Boomers?
3 min
Who Reigns On Instagram: Gen Z, Millennials, Gen X, or Boomers?
Technology usage across all generations from Baby Boomers to Gen X to Millennials and beyond continues to grow. Covid accelerated digitalization and the number of active social media users have increased by 10.5%. It became interesting for us to look at the Instagram influencers in terms of their belonging to a particular generation and their features of content production.
Gymshark Outperforms Adidas and Nike in Influencer Marketing
2 min
Gymshark Outperforms Adidas and Nike in Influencer Marketing
HypeAuditor’s new Competitor Grid reveals which brands are leading the way when it comes to influencer marketing 10th March 2021 - HypeAuditor, the AI analytics platform for brands who want fair, transparent and effective influencer marketing, has today released new research into the UK brands that are performing best when it comes to Instagram influencer
State of Instagram Influencer Marketing in Australia
6 min
State of Instagram Influencer Marketing in Australia
There were 10 640 000 Instagram users in Australia in November 2020, which accounted for 41.3% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity.With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing. In this report, we will provide you with the most current Instagram influencers insights and benchmarks and give a data-driven look into the state of Instagram in Australia.
State of TikTok in Kazakhstan
3 min
State of TikTok in Kazakhstan
TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in Kazakhstan after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of
Influencers, Brands and Agencies analysis
6 min
Influencers, Brands and Agencies analysis
HypeAuditor surveyed almost 1,000 of their influencers and agencies to take a deeper look into influencer behavior during the pandemic. Influencers research Which of the following platforms do you use? The most popular platform for influencers is Instagram, followed by YouTube and TikTok.
State of Influencer Marketing in Romania
13 min
State of Influencer Marketing in Romania
There were 4 563 000 Instagram users in Romania in October 2020, which accounted for 23.6% of its entire population. Instagram was launched in 2010 and rapidly gained its popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.
State of Instagram Influencer Marketing in Kazakhstan
5 min
State of Instagram Influencer Marketing in Kazakhstan
There were 10 325 000 Instagram users in Kazakhstan in September 2020, which accounted for 54.5% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform
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