Today we would like to shed light on the infamous Fake Followers. This is a trending topic that has been massively discussed in the Influencer Marketing community lately.
It is now blatant that some of the bloggers will deliberately buy Fake Followers in order to make their account numbers seem larger than they really are. Others unwittingly gain Fake Followers, by signing up for Instagram Growth Services. These services promise a truckload of real followers, but eventually, you end up having your account littered with nothing but poorly designed bots.
In rare cases we have faced – which are the most affronting of all – your competitors buy the bots for you. Yes, you read it right! These “witty marketers” come to the conclusion that there is a painful scarcity of followers on your account, and they feel really, really bad for you. So much so that they go ahead and buy you the cheapest bots you can find on Earth. Good thing they are fairly easy to notice.
We’ve confronted many situations such as this – and now would like to spend a minute to share our experience on how to ditch bad quality audience from your account.
What are fake followers on Instagram?
At HypeAuditor we believe that a Fake Follower is pretty much any poor quality account: whether it’s a mass follower or suspicious account.
Most of the accounts considered to be ‘mass followers’ are bots that are following more than 5,000 accounts. Deadheads with no posts published at all.
How to Get Rid of Bots on Instagram
There are three conventional ways of removing bad quality followers.
Option 1: Melee Attack
If you have an Instagram Business Account, the only way would be to manually block followers. To do that, find their profile by tapping the (…) in the top-right corner and hit ‘Block’.
To make life easier, it could make sense for you to switch your Business Account to your Personal Account, and then make it Private. Now you won’t need to block the followers, you can just remove them.
Be aware that such manual cleanup will work only if there are less than 10K of bad quality accounts following you.
It will indeed take a while, yes, but in a week or two, you will have completely resurrected account which will become appealing to advertisers.
Remember: if there are tens of thousands of bots on your account, you would have to arm yourself with patience, as it would take weeks, or even months, to do the work.
At the end of the day, have no fear when removing bad quality audience. It’s better to be a blogger with 20K real followers and a good reputation, rather than have 70K followers and a pumped up account. Many brands have decided to step back from working with bloggers who have a bad audience. Think of a recent statement by Unilever.