Anna Komok

Anna Komok is the Chief Marketing Officer, overseeing marketing and PR at HypeAuditor. She has 15 years of experience in digital marketing, 8+ of them devoted to influencer marketing. Anna is a member of the Academy of Interactive & Visual Arts (AIVA) and regularly judges international influencer marketing and social media awards. Her insights appear on IAB UK, Mention.com, Women Love Tech and Business.com, and she contributes to research published by the American Influencer Council. In her day-to-day role, Anna defines overarching marketing strategy, steers performance-driven initiatives, and builds rigorous metrics and analytics frameworks that raise accountability and transparency across the influencer-marketing space.

About the author

1 min

Comparing Instagram Engagement Rates: Micro vs Mega Influencers

This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on their followers count.

Jun 19, 2018

Benchmarking

8 min

Influencer Rates: How Instagram Creators Set Their Prices

There is no single standard pricing in the influencer marketing industry. Each influencer decides on how much they charge for the collaboration on a case-by-case basis. Moreover, this amount is not fixed. For the same post, they may ask for $3,000 today, and $5,000 tomorrow. This is not a made-up example, but a real case from our experience.

Jun 19, 2018

Relationship Management

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