Anna Komok

AI-generated babies are now used in infant fashion marketing to showcase tiny outfits. But what does this mean for parents and brands? Here’s the full story.

Health & wellness influencers are changing how we stay fit, eat better, and care for our minds. Let's talk about the impact and how brands can work with them.

Attending an influencer marketing conference is one of the best ways to learn about the latest trends, marketing strategies, and influencer collaborations that are shaping the industry in 2025.

Find out how to measure influencer marketing success using 13 metrics including formulas and detailed explanations for each.

Discover how to find email addresses on Instagram for networking and collaboration. Learn about bios, "link in bio" features, and Instagram email finder tools.

Discover 18 ways to find micro-influencers for your brand in this article. There are 4 paid methods and a whopping 14 free methods.

Learn the ins and outs of influencer marketing, exploring its fundamental principles and dissecting the key components that drive its success. Understand why influencer marketing works and gain insights into its core elements.

Unlock the potential of your brand by learning how to get influencers to promote your product effectively.

Find out how to check Influencer audience demographics such as location, age and gender, marital status, and more. Unlock the insights that empower your campaigns to resonate effectively with your target audience.

Discover the most popular and effective methods for finding influencers from Australia. In this article, we unveil not only manual search techniques but also the use of specialized tools.

Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the

HypeAuditor has conducted a survey among 1600 influencers from over 40 countries to reveal how much they earn for different formats of advertising on Instagram and who - men or women - receive higher remuneration for the publications.

Engagement Rate or ER is a metric that helps you understand how engaged is an influencer’s audience. Low ER indicates that the audience does not like the content. Extremely low ER says that most of the creator’s followers are bots or inactive accounts.

In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.

The Instagram Follow/Unfollow trick is one of the most common hacks to grow followers on Instagram. Read to learn why you should stop using it right away.

The article covers the topic of fake followers. We'll share ways to get rid of bots on Instagram and explain why you need to clean up your Instagram account.

Learn more about fake audiences and how to check an Instagram account for fake followers using valuable performance metrics in five easy steps.

To help businesses understand the quality of influencers' audience, we developed the Audience Quality Score. In this article, we'll explain what AQS is and how to read the Instagram quality score.

Find out how to access and use Instagram Insights to measure your account performance. Optimize your Instagram strategy based on actionable content insights.

This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on their followers count.