15 Ways to Increase Instagram Engagement in 2020

Harshita Agrawal

Harshita Agrawal is the Founder at eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

2019 saw some major changes made by the Instagram developers that would define Instagram engagement in 2020. With the like count hidden in a lot of countries, it becomes imperative to focus on engagement metrics like comments, views, story views, and story interaction in 2020. 

In this article, we will look at some of the best ways to increase Instagram engagement in 2020. These methods are fun to try and you will have a great time implementing them. 

Here we go: 

Use Tik Tok inspired “Reels” mode on Instagram

Instagram is rolling out a new feature, “Reels” mode to compete with Tik Tok, the app loved by Gen Zers. 

The feature will allow Instagram users to create videos like Tik Tok on Instagram with editing features like playback speed, music library, ghosting, and more! 

If you want to stay ahead in the Instagram engagement game, you should definitely lookout for this upcoming feature in 2020. 

Create IGTV Content for more Interaction

IGTV is the latest addition to Instagram that allows you to create long, professional, more elaborate videos on Instagram. 

IGTV can help you gain more engagement as you can reach new audiences with this feature. Learn more about IGTV features and tips here to learn everything about IGTV.

Add Location to your Instagram Post

Adding a location to your Instagram post helps you reach new people on Instagram looking for location-specific posts. 

Using the location will also make your post appear in location-based searches. So, make sure to use it to increase exposure and Instagram engagement. 

Create Long and Interesting Instagram Captions

Long Instagram captions have been trending for some time on Instagram as it makes viewers spend more time on your content and engage with it. 

According to research by Later and Fohr, an increase in caption length is directly linked to an increase in engagement.

Tag Big Accounts in your Instagram Posts

Tagging other Instagram accounts get you in the profiles of other big accounts and rank you better in the Instagram algorithm. You can tag accounts related to niche to make sure you reach the audience interested in your content. 

Keep posting Instagram Stories

Instagram Stories is a great way to stay at the top of the feed of all your followers. 

According to research by RivalIQ, the retention rate of Instagram stories is expected to increase in 2020. Instagram users are going to spend more time tapping backward or interacting with it. 

Make sure to create story highlights to retain your stories beyond 24 hours. 

Use High-Quality Images

High-quality images are very important when posting on Instagram. And, you cannot compromise with it. When posting on Instagram, follow the size guidelines, to retain the quality of your images. 

Add Location to your Instagram Stories

When you add the location to your Instagram stories, you have a chance of getting more than double the story views without a location. 

Adding location can also get you more engagement in terms of DMs. People interested in the location you’re posting about is a great conversation starter. 

Use the Right Hashtags on your Posts

Just using the hashtags is not enough in 2020! You gotta make sure that your hashtags are popular and relevant to your post. 

To know which hashtags are performing better for you, you should keep checking your Instagram analytics for each post. 

Begin Conversations with your Audiences

Whether its comments or DMs, conversing with your audience is an important way to improve your Instagram engagement over time. 

If it’s hard to keep up with the conversations, you should create a schedule and reply accordingly.

Start Fun Polls/Quizzes/Questions in Instagram Stories

Polls, quizzes, stickers work like a charm on Instagram to increase your engagement. Influencers and brands get a closer look at their followers by adding questions to their stories. Make sure to add them to get maximum engagement on Instagram. 

Invest in Instagram Ads

Can’t wait to grow your Instagram with everyday effort? Instagram ads are probably the fastest solution to gain new followers and increase your engagement. 

Create perfect Instagram ads with this guide to get the maximum return on your investment. 

Add the Aptest Hashtag to your Stories

You can only add one hashtag to your Instagram story, so you have to make sure you add the most relevant hashtag. Once you start typing your hashtag, Instagram suggests hashtags at the bottom of the screen, you can refer to those suggestions, to pick the best hashtag. 

Keep Checking your Instagram Insights

Regularly checking your Instagram insights can help you know the best times to share your posts. 

Find out your Engagement Rate with HypeAuditor free Engagement Rate Calculator

Sharing your post at best times will let your post reach the most number of followers and increase engagement on your posts. 

Collaborate with Instagram Influencers

The influencer marketing trend shows no slowdown in 2020. If you want to create maximum impact and increase your Instagram engagement by manifolds, then influencer collaboration is the best option. 

Final Words:

Above listed are some of the best ways to gain new followers, get new comments, views, and likes, on your Instagram posts and stories. If you have some more tips to share, please let us know in the comments below. 


  1. Anonymous July 10, 2021 at 10:31 am

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