In-depth Research of Instagram Verification: Does Verification Badge Impact Engagement?

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

A study of 6.5 million Instagram accounts shows that on average verified Instagram accounts have a 30% higher engagement than regular accounts.

A verified badge is a check sign located next to the name of an Instagram account in search and on the profile. It means that Instagram has confirmed that an account officially belongs to a public figure, celebrity, or a global brand.

A verified badge simplifies the process of finding public figures, celebrities, or brands. Getting a blue checkmark has become a cherished objective for many influencers and brands.

Verification helps to stand out from the crowd, gives more trust, confirms that the account is real.

There are several myths about the Instagram blue checkmark:

  • Only accounts with a quality audience and without bots may receive verification;
  • Verification mark increases engagement rate;
  • To get your account verified, you should reach out to a person who works in ‘Instagram Verification’ and send them $5-10K in Bitcoin.

Check your Engagement Rate with our free Engagement Rate Calculator

We have analyzed 210,449 influencer accounts with the verification mark and would like to share our findings with you. So, how many verified accounts are on Instagram? Let’s find out.

Only 3.26% of Instagram accounts are verified

Number of verified accounts on Instagram

We have checked a sample of 6.5 million Instagram accounts that have over 1,000 followers. Only 3.26% of them have a verification mark.

Even accounts with 1K followers can have a verification badge

To better understand the principle of obtaining verification, we divided accounts into five tiers based on the number of followers.

Verified Instagram account by influencer tiers

Surprisingly, we found that even nano-influencers (accounts that have from 1K to 5K followers) may get a verification badge.

For instance, a freelance journalist Peter Yeung has only 1,006 followers and is verified.

Example of an Instagram nano-influencer with a verified account

In quantitative terms, there are almost as many nano-influencers (10,979) with verification marks as mega-influencers (14,491).

Most verified accounts have from 20K to 100K followers – 77,996 accounts have blue marks.

Number of verified macro-influencers on Instagram

Every 5th macro-influencer has a verification badge

Among macro-influencers (100K-1M followers) almost every fifth has a verification badge.

Number of verified mega-influencers on Instagram

73.5% of accounts with over 1M followers are verified

This means that once an account reaches the milestone of 1 million followers, it almost automatically gets verified on Instagram.

Percentage of verified Instagram accounts by influencer tiers

32% of verified accounts located in the US

Verified Instagram influencers by countries

32% of verified accounts are from the US. The chances of getting verification for an account from the US are much higher.

Verified accounts have a 30% higher engagement rate on average

Engagement Rates of verified account on Instagram

Accounts with verification get a higher engagement rate in all tiers than accounts without verification.

We don’t know exactly why it happens. It might be that Instagram gives preference to verified accounts, or users have more trust in them and are more willing to interact with their posts, or verified accounts have a higher percentage of quality audience.

Although the official Instagram account @creators denies that there are some benefits of having verified accounts.

But the fact is that in the case of some tiers verified accounts get twice as much engagement as accounts without verification.

Over 58% of verified accounts are male

Distribution of verified account by gender

There are more verified male influencers than female influencers.

Only 22% of verified accounts are brands

Distribution of verified accounts between brands and influencers

22% of verified accounts are the ones of brands. More brand accounts are found among nano-influencers (28%), and less among mega-influencers (15%).

If you want to apply for a verified badge, you can do it right now. Read our Instagram Verification guide that describes the process step by step.

Instagram will never request payment for verification or ask you to confirm your verification.

The portrait of an average verified account

So far, a typical verified Instagram account looks like as follows:

  • it has over 100K followers;
  • it is a male account;
  • it is based in the US.
Typical owner of a verified account

According to the Instagram Help Centre, to get a verified badge, your account should be unique, as they don’t verify general interest accounts (example: @puppymemes).

Anyway, getting verified on Instagram is just the start. To take advantage of this longed-for badge, develop your Instagram strategy and engage your audience with high-quality content.

Comments are closed.