There were some major changes that would define Instagram engagement for years to come. With expanded carousel posts that now can add up to 20 slides in a post and "Blend" feature for reels, it becomes imperative to focus on engagement metrics like comments, views, story views, and story interaction. This is because engagement is the foundation of your account's visibility, growth, and monetization opportunities. An account with engaged and loyal community will attract more brands to collaborate with.
In this article, we will look at some of the best ways to increase Instagram engagement. These methods are fun to try and you will have a great time implementing them. Without a further ado, let's start!
1. Keep Your Reels Under 90 seconds
In 2025, Instagram's algorithm favors shorter Reels, typically under 90 seconds, for better discoverability. Short-form content tends to capture attention quickly, leading to higher engagement rates. While longer Reels (up to 3 minutes) are available, they are more suitable for in-depth storytelling or tutorials. For general content, aim for 7–15 seconds to maximize impact and viewer retention.
2. Add Location to your Instagram Post
Adding a location to your Instagram post helps you reach new people on Instagram looking for location-specific posts.
Using the location will also make your post appear in location-based searches. So, make sure to use it to increase exposure and Instagram engagement.
3. Create Long and Interesting Instagram Captions
Long Instagram captions have been trending for some time on Instagram as it makes viewers spend more time on your content and engage with it.
According to research by Later and Fohr, an increase in caption length is directly linked to an increase in engagement.
4. Keep posting Instagram Stories
Posting Instagram Stories consistently remains a valuable strategy in 2025 for maintaining audience engagement. Sharing 5 to 7 Stories per day keeps your profile active and visible, encouraging followers to interact more with your content. Make sure to create story highlights to retain your stories beyond 24 hours.
5. Use High-Quality Images
High-quality images are very important when posting on Instagram. And, you cannot compromise with it. When posting on Instagram, follow the size guidelines, to retain the quality of your images.
6. Add Location to your Instagram Stories
When you add the location to your Instagram stories, you have a chance of getting more than double the story views without a location.
Adding location can also get you more engagement in terms of DMs. People interested in the location you’re posting about is a great conversation starter.
7. Use the Right Hashtags on your Posts
Just using the hashtags is not enough in 2025! You gotta make sure that your hashtags are popular and relevant to your post.
To know which hashtags are performing better for you, you should keep checking your Instagram analytics for each post.
8. Begin Conversations with your Audiences
Whether its comments or DMs, conversing with your audience is an important way to improve your Instagram engagement over time. If it’s hard to keep up with the conversations, you should create a schedule and reply accordingly.
9. Start Fun Polls/Quizzes/Questions in Instagram Stories
Polls, quizzes, stickers work like a charm on Instagram to increase your engagement. Influencers and brands get a closer look at their followers by adding questions to their stories. Make sure to add them to get maximum engagement on Instagram.
10. Invest in Instagram Ads
Can’t wait to grow your Instagram with everyday effort? Instagram ads are probably the fastest solution to gain new followers and increase your engagement.
Create perfect Instagram ads with this guide to get the maximum return on your investment.
11. Use Relevant Hashtags on your Stories
Make sure you add the most relevant hashtags. Once you start typing your hashtag, Instagram suggests hashtags at the bottom of the screen. You can refer to those suggestions, to pick the best hashtags.
12. Keep Checking your Instagram Insights
Regularly checking your Instagram insights can help you know the best times to share your posts.
Find out your Engagement Rate with HypeAuditor free Engagement Rate Calculator
Sharing your post at best times will let your post reach the most number of followers and increase engagement on your posts.
13. Collaborate with Instagram Influencers
Collaborating with influencers isn't just about co-creating content; it's about co-owning it. Instagram's Collab feature allows you to co-author posts and Reels, which then appear on both collaborators' feeds simultaneously. This not only increases reach but also enhances credibility as both audiences engage with the shared content. To use this feature, create a post or Reel, tap "Tag People," select "Invite Collaborator," and choose your partner. Once they accept, the post will be visible on both profiles.
14. Engage Actively in Comments and DMs
Instagram DMs are a powerful tool for building community. Beyond responding to inquiries, consider initiating conversations with personalized messages or humorous icebreakers. For instance, sharing a funny meme or a lighthearted message can encourage followers to engage more openly. This approach humanizes your brand and fosters a deeper connection with your audience.
15. Be Interactive in Stories
Instagram Stories offer a plethora of interactive features to engage your audience. Utilize stickers like polls, quizzes, and the "Shake to Reveal" feature to make your content more engaging. For example, you can use the "Shake to Reveal" sticker to hide a surprise and let your followers reveal it by shaking their phones. This adds an element of fun and encourages more interaction.
Conclusion
At the end of the day, growing your Instagram engagement is about building a community that truly connects with you and your content. When you focus on fostering real relationships with your audience, you'll create a loyal following that supports you beyond just likes and comments. This solid foundation can elevate your career as an influencer, open up new opportunities, and help you stand out in a crowded space.
Keep experimenting with these methods, stay true to yourself, and don't be afraid to push the boundaries of creativity. Good luck on your journey!
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