The HypeAuditor Blog

Is Instagram shadowban a myth or a fact? Before I go ahead explaining the existence of the shadowban, here’s what Instagram shadowban actually means: Instagram shadowban is Instagram limiting the reach of your posts by banning it from appearing on certain hashtags or the Explore page. This has a direct result on the account that is shadowbanned as their posts reach less people and they get low engagement (likes, followers, comments) on their Instagram profile. 

In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.

Wondering how many followers you need to be an Instagram influencer? You can be an Instagram influencer even with 1,000 followers. But there are several factors that determine an influencer’s success.

The article covers the topic of fake followers. We'll share ways to get rid of bots on Instagram and explain why you need to clean up your Instagram account.

Learn more about fake audiences and how to check an Instagram account for fake followers using valuable performance metrics in five easy steps.

Find out how to access and use Instagram Insights to measure your account performance. Optimize your Instagram strategy based on actionable content insights.