The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
The State of Influencer Marketing 2020: Influencer Fraud Dynamics
17 min
The State of Influencer Marketing 2020: Influencer Fraud Dynamics
It’s been another year of remarkable growth in the influencer marketing industry. The number of brands using influencer marketing has surged over the past year with more than 75% of marketers using influencers as a marketing tool. In this report, we carefully study the dynamics of changes in key indicators in Influencer marketing such as:
What GDPR Means for Your Ongoing Instagram Strategies
9 min
What GDPR Means for Your Ongoing Instagram Strategies
The sanctions for a company that fails to comply with the EU’s General Data Protection Regulation may be costly: “Organisations found in breach of GDPR can be fined up to 4% of annual turnover or €20 million – EUGDPR.ORG. With such huge fines awaiting any company that fails to adhere to the law, the fact remains that a third of all European businesses still fail to comply with GDPR standards.
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