The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.

2 min

Instagram Engagement Rate Benchmark: 2018 vs 2019

In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.

by Anna Komok•Apr 11, 2019

Benchmarking

4 min

Becoming an Instagram Influencer: How Many Followers Do You Need?

Wondering how many followers you need to be an Instagram influencer? You can be an Instagram influencer even with 1,000 followers. But there are several factors that determine an influencer’s success.

by Harshita Agrawal•Mar 20, 2019

Growing and Managing Your Audience

4 min

How to Get Rid of Bots on Instagram

The article covers the topic of fake followers. We'll share ways to get rid of bots on Instagram and explain why you need to clean up your Instagram account.

by Anna Komok•Aug 9, 2018

Growing and Managing Your Audience

5 min

5 Easy Steps to Check Instagram Accounts for Fake Followers

Learn more about fake audiences and how to check an Instagram account for fake followers using valuable performance metrics in five easy steps.

by Anna Komok•Jul 6, 2018

Influencer Analysis

9 min

Instagram Insights: A Comprehensive Guide to Instagram Analytics

Find out how to access and use Instagram Insights to measure your account performance. Optimize your Instagram strategy based on actionable content insights.

by Anna Komok•Jul 4, 2018

Instagram

1 min

Comparing Instagram Engagement Rates: Micro vs Mega Influencers

This week we’ve taken a closer look at more than 36,000 influencers, checked in Hype Auditor and found the average engagement rate that can be used to evaluate influencers. First of all, we divided all influencers into six Tiers, depending on their followers count.

by Anna Komok•Jun 19, 2018

Benchmarking

8 min

Influencer Rates: How Instagram Creators Set Their Prices

There is no single standard pricing in the influencer marketing industry. Each influencer decides on how much they charge for the collaboration on a case-by-case basis. Moreover, this amount is not fixed. For the same post, they may ask for $3,000 today, and $5,000 tomorrow. This is not a made-up example, but a real case from our experience.

by Anna Komok•Jun 19, 2018

Relationship Management

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