The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.

4 min

The State of TikTok in France 2020

TikTok is a Chinese video-sharing social networking service owned by ByteDance. It is used to create short dance, lip-sync, comedy, and talent videos. TikTok became available in France after merging with Musical.ly in 2018. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds.

by Nick Baklanov•Jul 16, 2020

TikTok

3 min

State of TikTok in Brazil 2020

We analyzed 3.1M TikTok influencers with over 1,000 followers from around the world and 59.5K influencers from Germany and discovered some interesting findings.

by Nick Baklanov•Jul 16, 2020

TikTok

9 min

An Overview of MANGO’s #MangoGirls Instagram Campaign’s Efficiency

Mango has become increasingly popular on Instagram due to the massive #MangoGirls campaign. Not only the brand employed content creators to share messages about outfits on Instagram, but it also styled the recent lookbook as models sharing iMessages in an attempt to create a dialogue with the community. Much has been already saying about the

by Anna Komok•Jul 12, 2020

Metrics

7 min

How to Use Reaction Videos to Boost Your Brand

There are very few internet trends that can take over every niche and style of social media - but reaction videos did just that! They became popular in so many different areas, from business and entertainment to sports to marketing. They are highly versatile, and you can use them in a variety of ways if

by Max Benz•Jun 24, 2020

Strategy

9 min

Top Instagram Pet Influencers

The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, and people around the world are trying to turn their four-legged friends into social media stars.

by Nick Baklanov•Jun 22, 2020

Types of Influencers

11 min

An Overview of Ireland's Influencer Marketing Landscape

There were 1 929 000 Instagram users in Ireland in April 2020, which accounted for 39.4% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With its 1 billion monthly active users (June 2018) Instagram becomes not only one of the leading social networks but also the most important platform for Influencer Marketing.

by Nick Baklanov•May 19, 2020

State of Influencer Marketing

5 min

Crash Course in Earned Media Value in Influencer Marketing

arned Media Value (EMV) is your brand’s social recognition. It’s what your brand has earned in social media in the form of recommendations, reviews, user-generated content, and shares. Maybe you would have seen the Starbucks page with a lot of people enjoying their coffee. That’s their EMV.

by Harshita Agrawal•May 18, 2020

Metrics

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