The HypeAuditor Blog

It’s been another year of remarkable growth in the influencer marketing industry. The number of brands using influencer marketing has surged over the past year with more than 75% of marketers using influencers as a marketing tool. In this report, we carefully study the dynamics of changes in key indicators in Influencer marketing such as:

Your YouTube video’s watch time is an important metric to know how much your viewers like your video. It’s good to know whether your viewers are rewatching your videos or dropping them off early or repeating the same scenes. If your viewers are rewatching, then you have clearly done a good job of filming your video.

The sanctions for a company that fails to comply with the EU’s General Data Protection Regulation may be costly: “Organisations found in breach of GDPR can be fined up to 4% of annual turnover or €20 million – EUGDPR.ORG. With such huge fines awaiting any company that fails to adhere to the law, the fact remains that a third of all European businesses still fail to comply with GDPR standards.

HypeAuditor has conducted a survey among 1200 influencers to find out what tools do they use to be more productive as an influencer. You can see their answers below. Read the article and you will know exactly what tools do Instagram Influencers use everyday to be more productive and gain new followers.

Thanks to various restrictions and changes in policies, a lot of content creators are missing out on YouTube Payment Program (YPP). However, you can still earn a small amount of money by adding affiliate links to YouTube and hosting your channel through affiliate marketing. 

Virtual influencers are on everyone’s lips: Brands including KFC, Yoox, and luxury fashion house Balmain have now created their own virtual influencers to promote their products.