The HypeAuditor Blog

There were 4 880 000 Instagram users in Sweden on September 2018, which accounted for 48.3% of its entire population. Instagram was launched in 2010 and rapidly gained popularity. With 1 billion monthly active users (June 2018) Instagram has become not only one of the leading social networks but also the most important platform

Can you get banned for buying likes and followers on Instagram? Many of those who want to grow their Instagram accounts ask this question and many aspiring social media managers still think that it’s a good idea to use tools for follower and engagement growth. In this post, we’ll explain why you should never ever do that.

Tracking traffic and sales from Instagram is important for many companies promoting their brand on the platform. This guide provides 3 ways to check traffic on Instagram with examples.

Is Instagram shadowban a myth or a fact? Before I go ahead explaining the existence of the shadowban, here’s what Instagram shadowban actually means: Instagram shadowban is Instagram limiting the reach of your posts by banning it from appearing on certain hashtags or the Explore page. This has a direct result on the account that is shadowbanned as their posts reach less people and they get low engagement (likes, followers, comments) on their Instagram profile. 

Engagement Rate or ER is a metric that helps you understand how engaged is an influencer’s audience. Low ER indicates that the audience does not like the content. Extremely low ER says that most of the creator’s followers are bots or inactive accounts.

In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.