The HypeAuditor Blog

Sponsored content can give industry players a huge advantage. It's more targeted, so only people who are interested in the product see the ad. As a result, companies can increase brand awareness and revenue, which gives them an edge.

Dive into the world of granfluencers, the elderly creators taking Instagram and TikTok by storm and capturing audiences the world over.

Wondering what the deal is with Instagram's Threads? We dive into all the details you need to know about Twitter's newest challenger.

A product seeding campaign or influencer gifting is when brands send a free product to influencers in an attempt to reach new or distinct audiences, increase brand awareness, drive engagement and website traffic, or gain social proof through creator endorsements.

The growth of social media and the consumption of online content has led to the emergence of people who are not only consumers but also creators of content. As a result of their popularity and expertise, they developed a large fan base that engaged with their content frequently. This and the distrust customers have for brand advertisements caused businesses to realize people need social proof, which is genuine recommendations from people they trust. Thus, working with influencers has become a prominent part of modern marketing.

Learn how to leverage the top business social media platform to expand your influencer career and land new opportunities to make money.