Can you imagine that the top influencers on Instagram are paid a million dollar for a sponsored post? It may sound like a dream, but yes, the influencer marketing industry is estimated to hit $10 billion by 2020 and the successful influencers are indeed making big money on the platform. 

Brands leverage influencers to reach a wider audience faster and better. The popularity of Instagram has made influencers charge a considerable amount for their following and engagement. Though the nano and micro-influencers might share promotional posts for a few hundred dollars, the celebrity and top influencers can charge thousands of dollars for a simple Instagram post or story.

Here are the top 12 most paid influencers on Instagram in 2019 as per the research by Hopper HQ. 

1. Kylie Jenner

Number of Instagram followers: 142 million

Cost per Instagram post: $1,266,000

Niche: Celebrity/Entrepreneur

One of the Jenner sisters,  Kylie Jenner has been one of the most influential teens in 2015, part of Forbes Celebrity 100 list 2017, and most influential celebrity by the New York Times 2018. She’s also the founder of Kylie Cosmetics. 

2. Ariana Grande:

Number of Instagram followers: 161 million

Cost per Instagram post: $996,000

Niche: Music/Celebrity

Ariana Grande is the Grammy award-winning singer, actress, and songwriter. Her music videos have received over 30 billion streams across all music apps and social channels. 

3.Cristiano Ronaldo:

Number of Instagram followers: 178 million

Cost per Instagram post: $975,000

Niche: Sport/Celebrity

Cristiano Ronaldo is a professional footballer and is considered as one of the greatest players of all time. He’s also the most followed person on Instagram. 

4. Kim Kardashian:

Number of Instagram followers: 145 million

Cost per Instagram post: $910,000

Niche: Celebrity

Described by Vogue as a “pop-culture phenomenon”, Kim Kardashian is a model, actress, and entrepreneur. She’s also been the highest paid reality TV personality.  

5. Selena Gomez:

Number of Instagram followers: 154 million

Cost per Instagram post: $886,000

Niche: Music/Celebrity

Selena Gomez is a famous singer, actress, and songwriter and has more than 7 top-ten entries on the US Billboard Hot 100. She was also the most followed user on Instagram until 2018. 

6. Dwayne Johnson:

Number of Instagram followers: 152 million

Cost per Instagram post: $882,000

Niche: Celebrity

Mostly known as The Rock, Dwayne is a semi-retired professional wrestler. He’s also an American actor and producer. Johnson has had a very successful career both as a wrestler and actor.  

7. Beyonce Knowles:

Number of Instagram followers: 131 million

Cost per Instagram post: $785,000

Niche: Music/Celebrity

Beyonce is everything a person can possibly be- a singer, songwriter, actor, producer, model, director, dancer, and entrepreneur. Beyonce has sold over 100 million records worldwide. 

8. Taylor Swift:

Number of Instagram followers: 120 million

Cost per Instagram post: $748,000

Niche: Music/Celebrity

Taylor Swift is another American singer and songwriter who has sold over 50 million records worldwide. She’s also been ranked in the Forbes Celebrity 100, 2016 and 2019.

9. Neymar Da Silva:

Number of Instagram followers: 123 million

Cost per Instagram post: $722,000

Niche: Sport/Celebrity

Neymar is a professional footballer and cited by ESPN as the fourth-most famous athlete in 2017. He’s also the world’s third-highest paid athlete. 

10. Justin Bieber:

Number of Instagram followers: 116 million

Cost per Instagram post: $722,000

Niche: Music/Celebrity

Bieber is a Canadian rapper, songwriter, and singer. He was first found singing on YouTube and has been the first artist to have seven songs from debut record on the US Billboard Hot 100. 

11. Nicki Minaj:

Number of Instagram followers: 105 million

Cost per Instagram post: $651,000

Niche: Music/Celebrity

Nicki Minaj is also a rapper, singer, songwriter, model, and actress.  She’s sold over 85 million records worldwide and has had 10 Grammy Award nominations. 

12. Lionel Messi:

Number of Instagram followers: 127 million

Cost per Instagram post: $648,000

Niche: Sport/Celebrity

Another famous footballer, Messi is an Argentine professional footballer and regarded as the greatest players of all time. Messi was ranked as the world’s highest-paid-athlete by Forbes in 2019.

The list of Rich Instagram influencers doesn’t end here: 

There are hundreds of other influencers in various niches who have been earning thousands of dollars with their Instagram posts. You can access the complete list of the top influencers and their earnings here. 

If you want to become an influencer, make sure to follow these simple yet effective rules to become an Instagram influencer. 

Harshita Agrawal
Harshita Agrawal is the Founder at eSocMedia. She is a social media and influencer marketing specialist who spends most of her time behind the screen. She's also an avid reader and a travel enthusiast.

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