Product
Learn what HypeAuditor can do for you to up your influencer marketing game, from planning and preparing, to launching and reporting on campaigns. Stay in the know of our latest product updates and news.
6 min
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.
7 min
Influencer Management: How to Establish a Creator Collaboration Process Using an Influencer CRM
Creating an influencer marketing campaign involves a lot of back-and-forth conversations with influencers and updates on your part. Your best shot is to follow up on each step of your influencer outreach, negotiation, and content approval processes to avoid getting lost in the abundance of messages and spreadsheets. With the right influencer relationship management tool, this can be executed without hassle.
8 min
Why Competitor Analysis is Crucial to Keep Tabs on Rival Brands on Instagram
Learn more about other industry players' productivity and content performance by conducting an Instagram competitor analysis.
14 min
How to Do an Effective Influencer Outreach
Contact influencers and build relationships with the help of HypeAuditor's Influencer Outreach survey.
10 min
Successful Influencer Outreach Strategy: Tips and Templates
A winning influencer outreach strategy is a crucial stage of your marketing campaign and can result in a long-term relationship with creators.
13 min
Year in Review: What Was 2021 Like for HypeAuditor
Learn about the major and best updates and improvements we've added to the HypeAuditor platform this year, and find out how they can help you grow your business.
3 min
HypeAuditor's Audience Quality Score Explained
To help businesses understand the quality of influencers' audience, we developed the Audience Quality Score. In this article, we'll explain what AQS is and how to read the Instagram quality score.