The HypeAuditor Blog

Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
Are Instagram Shadowbans real? How to test if you're shadowbanned
3 min
Are Instagram Shadowbans real? How to test if you're shadowbanned
Is Instagram shadowban a myth or a fact? Before I go ahead explaining the existence of the shadowban, here’s what Instagram shadowban actually means: Instagram shadowban is Instagram limiting the reach of your posts by banning it from appearing on certain hashtags or the Explore page. This has a direct result on the account that is shadowbanned as their posts reach less people and they get low engagement (likes, followers, comments) on their Instagram profile. 
How To Work Out Instagram Engagement Rate
1 min
How To Work Out Instagram Engagement Rate
Engagement Rate or ER is a metric that helps you understand how engaged is an influencer’s audience. Low ER indicates that the audience does not like the content. Extremely low ER says that most of the creator’s followers are bots or inactive accounts.
Instagram Engagement Rate Benchmark: 2018 vs 2019
2 min
Instagram Engagement Rate Benchmark: 2018 vs 2019
In January 2019, HypeAuditor ran a benchmark, studying the engagement rate of almost 4,2 million accounts of influencers. The covered pool of accounts was divided into five groups, based on the number of followers. The study showed that Engagement Rate is depending on follower count. The more followers an influencer has, the lower is their ER.
The Right Time to Create Instagram Posts for Maximum Likes in 2023
3 min
The Right Time to Create Instagram Posts for Maximum Likes in 2023
Is there actually a best time to post on Instagram and should you really care about the timing of your post? Yes. Yes. Yes. Instagram algorithm is getting smarter everyday and though the quality of the post is of utmost importance in determining its engagement and position in the feed, timing is crucial too. Instagram feed is not chronological, but as recently stated by Instagram, timeliness of the post does matter.
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