The HypeAuditor Blog

73% of online adults who are aware of generative AI agree that companies should be transparent when using AI to interact with the audiences. This concern is understandable, as AI usage means the companies are very likely to share personal information, preferences, and other sensitive data with the tool - and often, without explicit consent.

Instagram models are a mainstay of the platform, but why is that the case? Learn about IG models, their appeal, and the best ways to find them for campaigns.

The growing popularity of the influencer marketing industry shows no signs of slowing down, and the measurable impact of this strategy can’t be ignored. Here, we explain the impact of AI on influencer marketing ROI, including how HypeAuditor can help and how it works.

Attending an influencer marketing conference is one of the best ways to learn about the latest trends, marketing strategies, and influencer collaborations that are shaping the industry in 2025.

Brands must be strategic and quick enough to secure a beneficial partnership with an up-and-coming influencer. But how do brands manage to catch these influencers when the iron's still hot? Here's how AI can help you.

Virtual influencers took the digital world by storm. They became widely popular among young digitally-native generations prompting brands to include them in their marketing endeavors. But virtual influencers are double-edged swords.