Working with influencers
Learn how to correctly initiate a relationship with an influencer and create a successful influencer marketing campaign.
7 min
How To Create An Influencer Contract: The Ultimate Guide
Pulling off a fruitful influencer collaboration involves ticking off a few crucial steps – and few are more important than the influencer contract.
14 min
Mastering Black Friday: How To Get The Most Out Of Influencer Marketing During The 2023 Holiday Season
In this article, we're going to be diving into our biggest insights for 2023 and offer top tips and crafty tricks to master influencer marketing and supercharge your Black Friday campaigns.
8 min
What Is a Giveaway Campaign? Practical Tips and Creative Ideas for a Greater Impact 
Are you wondering how to get people's attention to your product or service? Do you have trouble increasing brand awareness or generating leads with your branded content? Struggling to reach more people on social media? The good news is there is a solution that ticks off all of these boxes simultaneously: an influencer giveaway campaign.
7 min
Sponsored Posts Defined: What Are They and How Can They Boost Your Marketing Efforts?
The introduction of social media sponsored posts, allowed companies to get back in the public's eye, standing out from all the noise present on socials. It's no secret that TikTok and Instagram sponsored posts are popular, but contrary to popular belief, there's more to paid promotions besides working with influencers. Let's explore the options together!
5 min
What is a Granfluencer? The Latest Social Media Phenomenon
Dive into the world of granfluencers, the elderly creators taking Instagram and TikTok by storm and capturing audiences the world over.
19 min
Working with Influencers: Everything Brands Need to Know from Discovery to Relationship Management
The growth of social media and the consumption of online content has led to the emergence of people who are not only consumers but also creators of content. As a result of their popularity and expertise, they developed a large fan base that engaged with their content frequently. This and the distrust customers have for brand advertisements caused businesses to realize people need social proof, which is genuine recommendations from people they trust. Thus, working with influencers has become a prominent part of modern marketing.
19 min
9 Popular Influencer Marketing Campaign Types: A Brand’s Guide to Leveraging Creator Collaborations
As a result of social media outlets, the concept of social proof and influence has arisen, and due to this, the first influencers have appeared on the scene. Initially, they were the social media users who were followed and listened to by millions of people around the world. Businesses were quick to team up with them and advertise their products through them. A new marketing tactic involving creators was born: influencer marketing campaigns.
Influencer marketing campaign types
9 min
User-Generated Content: How to Build Credibility and Trust by Harnessing Your Customers’ Content
The opinions and reviews of real customers have always been incredibly influential but in the absence of personal contact, user-generated evaluations, and product descriptions became more prominent on the internet. Furthermore, users began to believe less and less in the brand's advertisements, and more in the thoughts of regular consumers. The most influential type of content is user-generated content (UGC in short), and without it, people are more likely to abandon their purchases.
14 min
Affiliate Marketing vs Influencer Marketing: What Is the Difference and Which One Should You Choose?
Although many consider affiliate marketing and influencer marketing to be the same, the two should not be confused. Affiliate marketing has been around for a while before influencer marketing skyrocketed in popularity. Business owners can benefit from both of these strategies, although they differ in many ways, including how they are developed, the costs they involve, what goals companies can achieve through them, and what their return on investment is.
9 min
Influencer Seeding: An Essential Guide for Brands
People usually consult family and friends before making a purchase. In addition, they pay attention to trusted sources on the internet, so if an influencer has gained a significant following and is considered an authority figure, their opinions are widely considered credible. One of the best ways to get trustworthy reviews and recommendations is through influencer seeding (also referred to as product seeding), a strategy we'll cover in this blog post.
5 min
Influencer Whitelisting vs Post Boosting: Which One Is Better?
Are you still using post boosting and wondering if influencer whitelisting is better? Learn all the differences to improve your influencer marketing strategy.
Influencer analysis & vetting
6 min
Instagram Mass Followers: Who Are They and Why They Are Bad News to Your Brand
A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.
6 min
What Is TikTok Engagement Rate and Why Brands Should Take Note
TikTok's posts have the highest engagement rate per post of all social networks. User-friendly creative tools, the increased popularity of short videos, and the platform's potential for virality all encourage users to interact with uploaded content. A growing number of brands leverage the viral and engagement potential of TikTok influencers to keep up with current trends and connect with young consumers.
11 min
Influencer Analytics: Metrics You Must Analyze to Identify the Right Influencer
Get an insight into key influencer metrics you need to examine and optimize your research with influencer analytics tools.
Influencer landscape
6 min
The World’s Biggest Influencers: Who Has the Most Followers on Instagram?
Want to know which influencers are the most popular in the world? Read on to see Instagram's top 10 most followed influencers and how they got there
5 min
Top Outdoor Influencers Your Brand Should Know About
Dive into the world of outdoor influencers to learn why these creators have captivated audiences, who to watch out for, and how to work with them.
5 min
What Is A Lifestyle Influencer: The Top Creators You Should Know About
Discover why lifestyle influencers have become so popular on Instagram and explore some of the biggest lifestyle creators out there
11 min
Influencer Landscape: Various Types of Influencers and How You Can Benefit from Working with Them
Content creators, brand ambassadors, or key opinion leaders. What do they have in common? They are influential people who have gained recognition in their field and built a loyal following around their content.
Influencer outreach & relationship management
8 min
How to Get Creators to Promote Your Sample Products During Influencer Seedings?
A network of influential customers or individuals sharing their - hopefully positive - thoughts on your products would be a dream come true for any business. Influencer seeding (also known as product seeding) enables brands to better reach their intended customers through trustworthy user-generated content and influencer recommendations in a budget-friendly manner. This collaboration involves businesses giving freebies to creators they think will love their products.
9 min
How to Get Influencers to Post About Your Brand During a Gifting Campaign
Gifting is the provision of free samples or services to creators who in turn review or endorse them on their social media channels. Sounds easy and doesn’t pose a high financial risk for businesses. Even so, there’s no guarantee that all influencers will post about your products as expected or at all. So what can you do if creators don’t publish content about your gift or brand? More importantly, how can you prevent or reduce the chance of this happening? In this article, we will answer these questions.
5 min
How to Create a Successful Brand Ambassador Program for Your Business
Learn what exactly a brand ambassador program is, the benefits your brand can reap, and how to run one successfully in a competitive digital world.
5 min
How Shein’s Rise Up the Fashion Food Chain was Boosted by Their Brand Ambassador Program
Uncover the secrets of how Shein became the largest fashion retailer in the world through brand ambassador programs on TikTok, Instagram, and more.
Influencer discovery
8 min
How to Find Influencers for Your Brand?
There’s no doubt that influencers play a key role in connecting brands with customers. They influence millions of people to buy products based on their recommendations. It’s no wonder that small and large companies alike are trying their luck with influencer marketing. By working with the right influencers, businesses can build credibility, increase brand recognition, and reach new audiences.
Campaign management
12 min
Working With Fashion Influencers: Best Practices You Should Implement In Your Marketing Strategy
Discover the five most effective ways to improve your collaborations with influencers and make your fashion influencer campaigns a success.
7 min
How Fashion Brands Can Leverage User-Generated Content From Influencers To Drive Engagement And Sales
UGC has taken influencer marketing by storm, and the fashion world is no exception. Learn all the dos and don't and the best strategies to reap the benefits today.