Influencer marketing tips, guides, and best practices. Stay up-to-date with HypeAuditor’s blog on the latest industry trends and news and do influencer marketing in an efficient way.
AI-generated babies are now used in infant fashion marketing to showcase tiny outfits. But what does this mean for parents and brands? Here’s the full story.
Health & wellness influencers are changing how we stay fit, eat better, and care for our minds. Let's talk about the impact and how brands can work with them.
Videos have surpassed photos in popularity. In part, this is due to changes in content consumption habits, and partly because video is more understandable and easier to follow even for complex topics. As video has taken center stage on Instagram as well, new metrics, such as views have emerged to assess popularity and reach.
The growing number of Instagram influencers forces new and experienced users alike to publish consistently, measure the impact of their posts, and try the latest features. So, taking advantage of content designing and scheduling tools, and testing hashtags and captions to reach high engagement, is vital.
Are you still using post boosting and wondering if influencer whitelisting is better? Learn all the differences to improve your influencer marketing strategy.
Ecommerce influencer marketing is a strategy where online sellers team up with content creators who already have loyal followings. If you’re thinking of working with influencers to grow your e-commerce business, using the right tools can make all the difference.
There’s no doubt that influencers play a key role in connecting brands with customers. They influence millions of people to buy products based on their recommendations. It’s no wonder that small and large companies alike are trying their luck with influencer marketing. By working with the right influencers, businesses can build credibility, increase brand recognition, and reach new audiences.
Instagram bots, and ghost followers are unwelcome elements of the platform that can influence your content performance and therefore can't be ignored. Nevertheless, this article will explain how you can identify suspicious and inactive users and how to remove fake followers on Instagram account.
In this post, you will find out why your Instagram account can be blocked, restricted, or shadowbanned and discover effective ways to recover your account.
Learn more about Instagram Stories Analytics. Find out what navigation in Instagram Stories means and why it matters when building a data-powered strategy.
The affiliate marketing model is low-risk, but choosing the right platform for this approach is often a struggle for many brands, even if, in most cases, the answer is right under their nose.
Brands must work harder to stay relevant and win customers. At this point, just knowing who your competitors are isn’t enough. To win the game, brands need to keep up by learning how AI can help. But how can brands use AI for competitive analysis in influencer marketing? This article will walk you through the best ways to do it.
Among millions of influencers, most probably you’ve already come across an AI influencer account at least once. Let’s explore further by comparing AI and human influencers, understanding who does better at certain aspects, and analyzing how brands should decide when to use AI or human influencers for their campaigns.
In the past, it was enough to measure likes and views to determine a campaign's result. Today, brands need to dig deeper in order to get more insights and understand the real impact of their campaigns. In this article, we cover everything you need to know about collaborating with AI in tracking campaigns, including best practices and common pitfalls to avoid.
Relying entirely on AI for content creation means losing the human touch and emotional depth. This is what you should know about humanizing AI-generated content.
A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.
Get a look at the future of the TikTok ban in the U.S., including possible outcomes, how it affects influencers, and all the latest data to help paint a full picture
Get into the details of HypeAuditor's overhauled dashboard and how all the new changes we implemented can boost your influencer marketing productivity.
Attending an influencer marketing conference is one of the best ways to learn about the latest trends, marketing strategies, and influencer collaborations that are shaping the industry in 2025.
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