Top 10 Countries with the Highest and the Lowest Instagram Influencer Engagement Rates

Nick Baklanov

Marketing specialist at HypeAuditor. Connect on Linkedin.

We at HypeAuditor have analyzed Instagram influencers worldwide and discovered countries where influencers have the highest and the lowest engagement rates. Read on to see all the countries on the list.

What is Engagement Rate?

Instagram Engagement rate formula

Engagement rate is the percent of the audience who likes or comments on the posts (engages with the content).

Highly engaged content with many likes and comments often stand a better chance of organically appearing on an Instagram feed.

Top 10 Countries with the Highest Engagement Rate

  1. Greece – 5.17%
  2. Japan – 4.93%
  3. Poland – 4.35%
  4. Belgium – 4.34%
  5. Norway – 4.30%
  6. Germany – 4.29%
  7. Austria – 4.25%
  8. France – 4.24%
  9. Netherlands – 4.21%
  10. Switzerland – 4.066%

A high engagement rate shows that users in these countries actively engage with the influencer content.

To get a better understanding of the engagement rate in these countries, we broke down influencers into five main influencer tiers by the number of Instagram followers and compared the average engagement rate by tiers with the average worldwide engagement rate.

  • Mega-influencers & Celebrities (over 1M followers)
    They often have a very mixed audience with various topics of interest.
    Their relationships with them are more distant compared to other groups
    of influencers. They have the biggest reach but the lowest trust.
  • Macro-influencers (100K – 1M followers)
    They are well-known in a local community, you can consider them a “mini-celebrity.” Their content is usually high-quality and is comprised of a certain passion or topic.
  • Micro (5K-20K followers) and Mid-tier influencers (20K-100K followers)
    They have a more niche audience that is connected with an influencer on a deeper level. Micro-influencers present in almost any sector: health and fitness, food, entrepreneurship, fashion, and beauty to name just a few prominent categories.
  • Nano-influencers (1K-5K followers)
    They are regular consumers who are passionate and willing to share, but have little influence.

Let’s take a look at Instagram users by country and engagement rates in each region.

1. Engagement rate in Greece

There were 3 204 000 Instagram users in Greece in September 2019, which accounted for 28% of its entire population.

Instagram Engagement Rate in Greece

2. Engagement rate in Japan

There were 26 794 000 Instagram users in Japan in September 2019, which accounted for 21% of its entire population.

Instagram Engagement Rate in Japan

3. Engagement rate in Poland

There were 6 757 000 Instagram users in Poland in September 2019, which accounted for 17% of its entire population.

Instagram Engagement Rate in Poland

4. Engagement rate in Belgium

There were 3 396 000 Instagram users in Belgium in September 2019, which accounted for 29% of its entire population.

Instagram Engagement Rate in Belgium

5. Engagement rate in Norway

There were 2 200 000 Instagram users in Norway in September 2019, which accounted for 40% of its entire population.

Instagram Engagement Rate in Norway

6. Engagement rate in Germany

There were 20 250 000 Instagram users in Germany in September 2019, which accounted for 24% of its entire population.

Instagram Engagement Rate in Germany

7. Engagement rate in Austria

There were 2 289 000 Instagram users in Austria in September 2019, which accounted for 26% of its entire population.

Instagram Engagement Rate in Austria

8. Engagement rate in France

There were 16 850 000 Instagram users in France in September 2019, which accounted for 25% of its entire population.

Instagram Engagement Rate in France

9. Engagement rate in the Netherlands

There were 6 147 000 Instagram users in the Netherlands in September 2019, which accounted for 35% of its entire population.

Instagram Engagement Rate in the Netherlands

10. Engagement rate in Switzerland

There were 2 530 000 Instagram users in Switzerland in September 2019, which accounted for 29% of its entire population.

Instagram Engagement Rate in Switzerland

Top 10 countries with the lowest engagement rate

  1. Kazakhstan – 0.41%
  2. Kuwait – 0.48%
  3. Tanzania – 0.63%
  4. Saudi Arabia – 0.65%
  5. Thailand – 0.72%
  6. Azerbaijan – 0.74%
  7. Nigeria – 1.07%
  8. Malaysia – 1.09%
  9. The Dominican Republic – 1.11%
  10. Brazil – 1.14%

A low engagement rate shows that users in these countries are less engaged with the influencer content.

1. Engagement rate in Kazakhstan

There were 7 666 000 Instagram users in Kazakhstan in September 2019, which accounted for 40% of its entire population.

Instagram Engagement Rate in Kazakhstan

2. Engagement rate in Kuwait

There were 1 755 400 Instagram users in Kuwait in September 2019, which accounted for 40% of its entire population.

Instagram Engagement Rate in Kuwait

3. Engagement rate in Tanzania

There were 2 111 100 Instagram users in Tanzania in September 2019, which accounted for 3% of its entire population.

Instagram Engagement Rate in Tanzania

4. Engagement rate in Saudi Arabia

There were 11 592 000 Instagram users in Saudi Arabia in September 2019, which accounted for 33% of its entire population.

Instagram Engagement Rate in Saudi Arabia

5. Engagement rate in Thailand

There were 11 760 000 Instagram users in Thailand in September 2019, which accounted for 16% of its entire population.

Instagram Engagement Rate in Thailand

6. Engagement rate in Azerbaijan

There were 2 682 000 Instagram users in Azerbaijan in September 2019, which accounted for 26% of its entire population.

Instagram Engagement Rate in Azerbaijan

7. Engagement rate in Nigeria

There were 5 815 000 Instagram users in Nigeria in September 2019, which accounted for 2.8% of its entire population.

Instagram Engagement Rate in Nigeria

8. Engagement rate in Malaysia

There were 10 980 000 Instagram users in Malaysia in September 2019, which accounted for 33% of its entire population.

Instagram Engagement Rate in Malaysia

9. Engagement rate in the Dominican Republic

There were 2 836 000 Instagram users in the Dominican Republic in September 2019, which accounted for 25% of its entire population.

Instagram Engagement Rate in the Dominican Republic

10. Engagement rate in Brazil

There were 71 840 000 Instagram users in Brazil in September 2019, which accounted for 33% of its entire population.

Instagram Engagement Rate in Brazil

For questions or details contact 

NIck Baklanov

marketing specialist at HypeAuditor

nick@hypeauditor.com

+1 347 708 0034


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