Influencer landscape

Dive into the world of granfluencers, the elderly creators taking Instagram and TikTok by storm and capturing audiences the world over.

Want to know which influencers are the most popular in the world? Read on to see Instagram's top 10 most followed influencers and how they got there

Dive into the world of outdoor influencers to learn why these creators have captivated audiences, who to watch out for, and how to work with them.

Discover why lifestyle influencers have become so popular on Instagram and explore some of the biggest lifestyle creators out there

Content creators, brand ambassadors, or key opinion leaders. What do they have in common? They are influential people who have gained recognition in their field and built a loyal following around their content.

Discover everything you need to know about the virtual influencer craze sweeping Instagram - learn about their history, types, pros and cons, and much more.

Influencers come in many shapes and sizes – and while that may be true in the literal sense, it’s equally as true when it comes to their account statistics. One of the ways in which we differentiate influencers is by follower count, which brings us to the smallest, but also the most common category of influencer – the nano-influencer.

Every year, we publish an article with a ranking of the world’s top virtual influencers. We’ve got you covered with all the biggest news, events, and data about the world of virtual influencers in 2022.

For our new study, we discovered the top 129 virtual influencers on Instagram, while experienced virtual influencer creators shared their opinions on the topic.

Instagram has become one of the mandatory platforms for political communication. 164 world leaders from different countries have official verified accounts, which are maintained by their press service. Instagram is an effective and cost-free tool for communicating with citizens and potential voters.

Discover the top virtual influencers on Instagram and usable findings. Check the quality audience size and engagement rate of the most followed virtual accounts.

The trend for online pet pages has been continuously growing in popularity. Brands including Bodyshop, Dyson, Ralph Lauren collaborate with them to promote their products, and people around the world are trying to turn their four-legged friends into social media stars.

Are you thinking about adding influencer marketing to your promotional mix? Smart decision! Promising 89% higher ROIs than competing marketing tools, Influencer Marketing has taken a giant leap from an ancillary tactic to mainstream marketing. Done correctly, influencer marketing can elevate your brand to the next level.  This article will help you understand the types of influencer marketers, along with the benefits and challenges they pose, so you can make the correct choice for your business.

Virtual influencers are on everyone’s lips: Brands including KFC, Yoox, and luxury fashion house Balmain have now created their own virtual influencers to promote their products.