Social Media Marketing

Combine social media and email marketing in your marketing strategy to raise your brand’s visibility, build customers' trust and improve conversion rates.

Significant social media news and updates in the past year. Discover Instagram, YouTube, and TikTok features and new opportunities for your business for 2022.

Discover six steps to creating and maintaining a solid social media branding strategy from scratch. Map out your path to brand awareness with these techniques.

Repurposing content is one of the evergreen marketing strategies. This approach allows website owners, business representatives, and marketers to recycle catchy and useful content and share it with more audiences. It means that the top-performing blog article can become the framework of a post in social media, while a white paper can be converted into separate-standing infographics for attractive press releases, tutorials, video presentations, etc.

Struggling to generate quality leads through social media? In this post, you'll find the 5 most effective tactics that can amass your leads via social media.

Social networks, business apps, and even Google – stories have made their way everywhere. But how and why? In this article, we tell the history of the development of the short content format, why it has become incredibly popular in the era of accelerating content consumption, and why large companies need stories in their mobile apps.

The evolving nature of social media platforms makes it harder to find a voice that works in lockstep with your brand’s personality. It involves innumerable rounds of testing and failing to finally succeed at finding a voice that sticks and inspires action.  By adopting a few basic writing tips to convey your message more appealingly, you can take your social media game up several notches.

Technology usage across all generations from Baby Boomers to Gen X to Millennials and beyond continues to grow. Covid accelerated digitalization and the number of active social media users have increased by 10.5%. It became interesting for us to look at the Instagram influencers in terms of their belonging to a particular generation and their features of content production.

Your YouTube video’s watch time is an important metric to know how much your viewers like your video. It’s good to know whether your viewers are rewatching your videos or dropping them off early or repeating the same scenes. If your viewers are rewatching, then you have clearly done a good job of filming your video.