Denis Bondarev, Creative Director at InAppStory customer-centric platform to embed Stories into your app or website. Denis is deeply involved in content trends writes on marketing topics, and has been an owner of media product Stories in Sberbank corporation.
Social networks, business apps, and even Google – stories have made their way everywhere. But how and why? In this article, we tell the history of the development of the short content format, why it has become incredibly popular in the era of accelerating content consumption, and why large companies need stories in their mobile apps.