Product News & Updates

Influencer fraud isn’t always easy to see right away, but the outcome is always hard to miss. The part that hurts the most is, manual ways aren’t very convenient and effective, and it’s hard to decide where to start tracking, especially for busy or beginner marketers. This problem is one of the reasons why HypeAuditor was built in the first place.

Influencer campaigns involve a lot of moving parts. HypeAuditor’s Campaign Management helps you stay organized, save time, and manage it all in one place.

Creating an influencer marketing campaign involves a lot of back-and-forth conversations with influencers and updates on your part. Your best shot is to follow up on each step of your influencer outreach, negotiation, and content approval processes to avoid getting lost in the abundance of messages and spreadsheets. With the right influencer relationship management tool, this can be executed without hassle.

Discover changes including campaign improvements, updated filters, and feature enhancements to help you work smarter in HypeAuditor’s platform

Discover how HypeAuditor helps ecommerce brands track influencer-driven sales, streamline setup, and automate payouts.

To help businesses understand the quality of influencers' audience, we developed the Audience Quality Score. In this article, we'll explain what AQS is and how to read the Instagram quality score.

A brand promotion that reaches the wrong audience is trouble enough. However, when your sponsored posts reach users who have zero interest in your business and products, it is a real nightmare. On top of that, you even paid for this failure. Although it may be tempting to work with influencers with huge follower bases, it all comes crashing down when it turns out that they have increased their audience with the Instagram mass following technique.

Explore the newest updates including sales tracking features, expanded API access, and more tools to support your campaigns in HypeAuditor.

Get into the details of HypeAuditor's overhauled dashboard and how all the new changes we implemented can boost your influencer marketing productivity.

Discover changes including a redesigned dashboard, new Snapchat Discovery, and other improvements across the HypeAuditor platform.

Learn about the latest updates to Media Plans, changes to influencer outreach, and other enhancements in HypeAuditor’s platform.

HypeAuditor, a leading end-to-end platform, offers its own in-depth reports that help analyze creator data quickly and effectively. This article will now discuss the five most important influencer metrics and their role in influencer analytics.

As content creators' influence grows so can the potential risk of them getting involved in a scandalous act, like posting a piece of content that has a catastrophic effect on your brand’s reputation. Therefore, businesses must diligently analyze creators' content along with their audience, brand alignment, and crucial performance metrics.

Digital marketing has reached a stage where professionals have to process a huge amount of data daily. This is impossible without artificial intelligence. Every tool on the market uses machine learning, algorithms, and other technological achievements to some extent. HypeAuditor is no exception.

Creators appear and disappear in the blink of an eye. One mismatched social media celebrity can erode your credibility, damage your reputation, and cause financial loss. Making swift and informed decisions can be the difference between a campaign’s downfall or success.

Social media posts contain an abundance of valuable information about user sentiments and popular topics, but only a small army of people can navigate this vast expanse of content manually. To address these challenging tasks, we have designed the Media Monitor tool to assist marketers and companies in overcoming the above undertakings and many more.

We are thrilled to announce that HypeAuditor was recognized as a Leader in seven and a High Performer in two G2 Spring reports for 2024. In particular, we are proud to be acknowledged as a Leader in the influencer marketing platform Grid® report.

The focus has shifted from reaching the largest possible audience to reaching a relevant audience. Personalization and influencer marketing remain crucial, but businesses should narrow their focus to specific markets if they want to make an impact. The keyword here is niche influencers and with our new tool, you'll find them in a flash.

Learn more about other industry players' productivity and content performance by conducting an Instagram competitor analysis.

Learn about the major and best updates and improvements we've added to the HypeAuditor platform this year, and find out how they can help you grow your business.