Hashtags have been in social existence for a long time and now they have become an integral part of the digital ecosystem with their constantly increasing use by brands and users. Here we have explored what are hashtags and how...
Reading time: 5 min
viryual influencers
Virtual influencers are on everyone’s lips: Brands including KFC, Yoox, and luxury fashion house Balmain have now created their own virtual influencers to promote their products, psychologists warn that virtual influencers can be dangerous for children’s mental health and...
Reading time: 8 min
The day of social media and online marketing has reached its peak: a constant connection has changed not only our interactions and communication, but also our consumption habits and the way we approach our day to day.  Influencers have...
Reading time: 4 min
Can you imagine that the top influencers on Instagram are paid a million dollar for a sponsored post? It may sound like a dream, but yes, the influencer marketing industry is estimated to hit $10 billion by 2020 and...
Reading time: 3 min
How to Improve Your Lead Generation with Influencer Marketing
Generating leads is a cumbersome task. Even the coolest product will turn out to be a failure if you don’t market it the right way. And by marketing it the right way, we mean making it visible to a...
Reading time: 5 min
Influencer Disclosure in the UK
The Competition and Markets Authorities (CMA), the Committee of Advertising Practice (CAP), and the ASA (Advertising Standards Authority) of UK have together issued guidelines for influencer disclosure in the UK on 23 January 2019. The influencer disclosure guideline is...
Reading time: 3 min
Tips On How To Create A Strong Marketing Video
It’s very easy to create videos that help in marketing your products or services. These videos serve as relatable, real-life ways of sharing your company’s message with the public, and making potential customers comfortable with your brand. It also...
Reading time: 3 min
How to Negotiate with Influencers on a Shoestring Budget
Influencer marketing has become incredibly popular with more and more brands looking to hire influencers that resonate with their image and amplify their awareness. With intense competition amongst brands to hire influencers, it has become imperative to effectively negotiate...
Reading time: 3 min
An influencer media kit is the portfolio that every influencer seeking brand collaboration must have in 2019! A good influencer media kit can help you stand out from other influencers and gain good business. An influencer media kit is...
Reading time: 3 min
How an Internet Bred eCommerce Fashion Retailer Leveraged Under-Priced Social Media Channels for Rapid Growth
In the world of e-commerce, the internet-bred fashion retailer Dolls Kill is killing it in regards to their marketing on social. You’ve probably never even heard of Dolls Kill as they aren’t huge like some of their competitors in...
Reading time: 7 min
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